Daily PR Brief – Fri 10/09/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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12 ways to stay cheerful in PR (despite the current news!) (PRmoment (UK) – October 8, 2020)

Today’s Rolling Crisis Culture Requires An Integrated Approach To Crisis Communications (Forbes – October 8, 2020)

McGraw Takes Comms Spot at Twitter (O’Dwyer’s – October 8, 2020)

How PR can help shape marketing messages (PR Daily – October 9, 2020)

What’s New in Media Relations? A Mix of Tech and Humanity (PRNEWS – October 8, 2020)

Iger’s Autobiography Includes a Great Lesson for Communicators (PRNEWS – October 9, 2020)

AMA: How Do I Track Media Relations Results? (Spin Sucks – October 9, 2020)

6 essential skills PR pros should possess in 2020 (Agility PR – October 9, 2020)

Is 2020 over yet? Here’s how 3 PR pros are approaching the end of the year (Muck Rack Blog – October 9, 2020)

Partner Series Podcast: The Rise Of Audio Comms with H+K Strategies (PRovoke – October 9, 2020) [PODCAST]

Summary Section:

12 ways to stay cheerful in PR (despite the current news!)
By Daney Parker
PRmoment (UK) – October 8, 2020
When is this all going to end? With the ongoing pandemic, many people in PR are under greater pressure than ever before, so it is important to find successful coping mechanisms. We asked PR chiefs for their top tips for staying tip top.

Today’s Rolling Crisis Culture Requires An Integrated Approach To Crisis Communications
By Michael Kempner, Founder and Chief Executive Officer of MWWPR
Forbes – October 8, 2020
Yesterday’s silos no longer exist. Today, the lines between consumer, business marketing communications, issues management and brand purpose are gone.

McGraw Takes Comms Spot at Twitter
By Steve Barnes
O’Dwyer’s – October 8, 2020
Tracy McGraw Tracy McGraw, who has headed up communications for Tyler Perry Studios since 2018, is headed to Twitter, where she will be senior director of global consumer communications.

How PR can help shape marketing messages
By Tommy Morgan
PR Daily – October 9, 2020
With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results.

What’s New in Media Relations? A Mix of Tech and Humanity
By Seth Arenstein
PRNEWS – October 8, 2020
With many reporters laid off, there’s a lot of stress on journalists. So, a key for pitching at the moment is to try to be helpful to reporters.

Iger’s Autobiography Includes a Great Lesson for Communicators
By Michael Smart
PRNEWS – October 9, 2020
The autobiography of Disney’s CEO contains the most valuable lesson any PR pro can learn about working with executives.

AMA: How Do I Track Media Relations Results?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – October 9, 2020
On this week’s AMA, Gini Dietrich answers the question, ‘How do I track my media relations efforts and reporter follow-up?’

6 essential skills PR pros should possess in 2020
By Marvellous Aham-adi
Agility PR – October 9, 2020
To become a successful PR professional, there are certain skills you must possess.

Is 2020 over yet? Here’s how 3 PR pros are approaching the end of the year
By Jessica Lawlor
Muck Rack Blog – October 9, 2020
We checked in with three PR pros to learn about what’s on their mind for Q4, how they’re planning for 2021 and how they’re approaching pitching during a heated election season.

Partner Series Podcast: The Rise Of Audio Comms with H+K Strategies [PODCAST]
By PRovoke Media
PRovoke – October 9, 2020
H+K Strategies Singapore execs Matthew Briant and Adib McGhie join the PRovoke podcast to discuss the rise of podcasting.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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