Daily PR Brief – Fri 10/11/19


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Check out some of today’s best

PR/Comms industry news clips:

public relations reporting

Hackneyed phrases to ditch from your press releases (PR Daily – October 10, 2019)

How Strong Are Your Corporate Values? (Forbes – October 11, 2019)

13 Best Tips On Improving Communication Strategies For High-Profile Events (Forbes – October 11, 2019)

Publicis Q3 Organic Revenues Fall 2.7% (O’Dwyer’s – October 11, 2019)

7 steps to adopting a D&I-first approach to PR (Ragan – October 10, 2019)

Portland’s Total Value Index: PR lessons for brands (Ep.187) (The Echo Chamber podcast | Holmes Report – October 11, 2019) [PODCAST]

The 6 Must-Have Elements of a Comprehensive PR Plan (PR News – October 10, 2019)

How to Think Like A Journalist to Get The Best Press Coverage (BLND Public Relations – October 11, 2019)

Finding clarity in uncertain times (Influence (UK) – October 11, 2019)

3 key areas the media is investing time, money and resources (Muck Rack Blog – October 10, 2019)

Summary Section:

Hackneyed phrases to ditch from your press releases
By John Egan
PR Daily – October 10, 2019
Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better.

How Strong Are Your Corporate Values?
By Fran Biderman-Gross, Founder & CEO at Advantages
Forbes – October 11, 2019
My agency has a unique approach to uncover and articulate values in a way that truly speaks to people.

13 Best Tips On Improving Communication Strategies For High-Profile Events
By Forbes Communications Council
Forbes – October 11, 2019
The amount of publicity and buzz generated around a large-scale event can make or break it. Follow these expert tips to improve your communications strategy when promoting your brand’s event.

Publicis Q3 Organic Revenues Fall 2.7%
By Kevin McCauley
O’Dwyer’s – October 11, 2019
CEO Arthur Sadoun doesn’t expect much relief ahead as he lowered full-year revenue guidance to a 2.5 percent decline.

7 steps to adopting a D&I-first approach to PR
By Regina Luttrell and Natalia Flores
Ragan – October 10, 2019
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.

Portland’s Total Value Index: PR lessons for brands (Ep.187) [PODCAST]
The Echo Chamber podcast | Holmes Report – October 11, 2019
Mary Pollard has led on purpose at corporate communications consultancy Portland since the start of 2019. She joins Maja Pawinska Sims in the Echo Chamber to talk about the agency’s first Total Value Index.

The 6 Must-Have Elements of a Comprehensive PR Plan
By Sandra Coyle, Founder of Coyle Communications
PR News – October 10, 2019
You’ve been asked to create a comprehensive PR plan. You are either filled with excitement or anxiety – most likely, a mix of both.

How to Think Like A Journalist to Get The Best Press Coverage
BLND Public Relations – October 11, 2019
Securing top-tier press placements is a central aspect of public relations. Here’s how you can think like a journalist to write standout pitches.

Finding clarity in uncertain times
By Joanna Arnold, CEO of Access Intelligence
Influence (UK) – October 11, 2019
The new reality of today’s media and political landscape is that change is constant and unrelenting.

3 key areas the media is investing time, money and resources
By Elizabeth Harmon
Muck Rack Blog – October 10, 2019
As a public relations professional, understanding the current media climate from a business and organizational standpoint can go a long way in your day to day media relations efforts.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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