Daily PR Brief – Fri 10/19/18


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Check out some of today’s best PR industry news clips:

3 simple ways to stop a Twitter catastrophe (PR Daily – October 19, 2018)
Brand Steward To Privacy Marshal: The Evolving Role Of CMOs In A Post-Trust Era (Forbes – October 19, 2018)
Turn Praise Into Power: How To Make The Most Of Your Company’s Accolades (Forbes – October 19, 2018)
Publicis to Unload “No Fit” Health Unit (O’Dwyer’s – October 18, 2018)
Elle apologizes for fake news tweet to encourage voter registration (PR Daily – October 19, 2018)
3 Places to Surf Ahead of the News (SHIFT Communications – October 19, 2018)
Facebook Appoints Former UK Deputy Prime Minister As New Head Of Comms (The Holmes Report – October 19, 2018)
How to Nail the Pitch (PR News – October 18, 2018)
Earned Media Management: The Evolution of PR and Comms (Cision – October 18, 2018)
6 tips for writing winning award entries (Axia Public Relations – October 18, 2018)
3 Ways To Deal with Workplace Conflict (Everything PR – October 17, 2018)

Summary Section:

3 simple ways to stop a Twitter catastrophe
By Katrina Jakobsze
PR Daily – October 19, 2018
Angry customers won’t hesitate to call out your organization on social media. Here are three essential tactics to stop a social media feeding frenzy.

Brand Steward To Privacy Marshal: The Evolving Role Of CMOs In A Post-Trust Era
By Kristin Hambelton, Chief Marketing Officer at Marketing Evolution
Forbes – October 19, 2018
There’s unresolved tension around rising consumer expectations and increasing data privacy concerns — particularly since that data is required to maximize customer experience.

Turn Praise Into Power: How To Make The Most Of Your Company’s Accolades
By Forbes Agency Council
Forbes – October 19, 2018
Company and personal accolades provide great opportunities for promoting your brand.

Publicis to Unload “No Fit” Health Unit
By Kevin McCauley
O’Dwyer’s – October 18, 2018
Publicis Groupe CEO Arthur Sadoun wants to unload the volatile Publicis Health Solutions (contract sales group) to enable the French ad/PR combine to focus exclusively on its creative and technology offerings.

Elle apologizes for fake news tweet to encourage voter registration
By Beki Winchel
PR Daily – October 19, 2018
Though similar posts have been circulating by individual Twitter users, the publication was slammed for using clickbait to trick its readers into doing their civic duties.

3 Places to Surf Ahead of the News
By Jordyn Danielson
SHIFT Communications – October 19, 2018
How do you get ahead of the wave of news, so you can surf it all the way? Here are three ways to get ahead of the news before it goes viral.

Facebook Appoints Former UK Deputy Prime Minister As New Head Of Comms
By Maja Pawinska Sims
The Holmes Report – October 19, 2018
Nick Clegg succeeds Elliot Schrage as Facebook’s VP of global affairs and communications.

How to Nail the Pitch
By Hayley Jennings
PR News – October 18, 2018
Top communicators share their successful tactics for building relationships with journalists and discovering the right pitching strategy.

Earned Media Management: The Evolution of PR and Comms
Cision – October 18, 2018
If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

6 tips for writing winning award entries
By Marjorie Comer
Axia Public Relations – October 18, 2018
In order to draft an award-winning entry, you must begin months in advance with a PR plan.

3 Ways To Deal with Workplace Conflict
By John Goode
Everything PR – October 17, 2018
Regardless of how compatible certain members of a team might appear to be from a skills perspective, each individual brings along unique traits that can make it hard to achieve complete cohesion in the workforce.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.