Daily PR Brief – Fri 11/01/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring company

How to explain media relations value to clients (PR Daily – October 31, 2019)

Good and Bad PR: UEFA and Simon Cowell are Halloween horrors (PRmoment (UK) – October 31, 2019)

The Importance Of Consumer Trust And Advocacy For Startup Success (Forbes – November 1, 2019)

Senate Targets China’s Bid to Censor US Companies (O’Dwyer’s – October 31, 2019)

How to Build Constructive Relationships With Journalists You Want to Pitch (PR News – November 1, 2019)

What the New Google BERT Update Means for Communicators (Spin Sucks – October 31, 2019)

Gain a PR Boost by ‘Humanizing’ a Brand (5W Public Relations – November 1, 2019)

The Importance of National Media Coverage (BLND Public Relations – November 1, 2019)

Let’s Use the World Series as a Step Toward Understanding the Difference between Facts, Bias and Fake News (CommPro – November 1, 2019)

Angry response to question results in own goal (Media First (UK) – November 1, 2019)

5 Takeaways from 2019’s #PRSAICON (RBB Communications – October 31, 2019)

Summary Section:

How to explain media relations value to clients
By Ted Kitterman
PR Daily – October 31, 2019
Part of the PR function is getting your organization’s experts and newsmakers placed in high-authority publications—but you can’t guarantee success. Here’s how to break it down.

Good and Bad PR: UEFA and Simon Cowell are Halloween horrors
By Lauren Wilden
PRmoment (UK) – October 31, 2019
Good and bad PR from Subway, Amazon, UEFA and Simon Cowell.

The Importance Of Consumer Trust And Advocacy For Startup Success
By Rafael Schwarz, Managing Director at TERRITORY Influence
Forbes – November 1, 2019
Collaborating with consumers or influencers in the development stage of a brand or product not only provides valuable insights and feedback for research and development, but it also increases the chances of in-market success.

Senate Targets China’s Bid to Censor US Companies
By Kevin McCauley
O’Dwyer’s – October 31, 2019
Following China’s move to pressure the NBA into muzzling its players and coaches about protests in Hong Kong, Senators Cory Gardner (R-CO) and Jeff Merkley (D-OR) introduced legislation on Oct. 30 designed to monitor instances of the Chinese government to intimidate US companies that exercise their rights to free speech.

How to Build Constructive Relationships With Journalists You Want to Pitch
By Justin Joffe
PR News – November 1, 2019
There’s a real power to keeping an open chain of conversation, maintaining relationships that could bud into stories.

What the New Google BERT Update Means for Communicators
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – October 31, 2019
BERT is the new update from Google, but before you get all stressed out about what that means for you, we break it down and tells you what to do.

Gain a PR Boost by ‘Humanizing’ a Brand
5W Public Relations – November 1, 2019
Now, more than ever, consumers are seeking connections. Connections with one another, connections with brands, connections with strangers on the internet. Gone are the days where businesses can run…

The Importance of National Media Coverage
BLND Public Relations – November 1, 2019
Whether you’re a local brand or are popular from Los Angeles to New York, here is why securing national media coverage should be a top priority.

Let’s Use the World Series as a Step Toward Understanding the Difference between Facts, Bias and Fake News
By Leigh Fatzinger, Founder and CEO of Turbine Labs
CommPro – November 1, 2019
If you cheered for the Nationals, “at last.” If you cheered for the Astros, “not to be.” Truth, facts, and perspective, all in one.

Angry response to question results in own goal
By Adam Fisher
Media First (UK) – November 1, 2019
Producing one of the worst reactions we have seen to a difficult question – not that it was actually that difficult – Mr Bradley questioned the validity of the question before telling the reporter to “get lost” and storming away from the cameras in a huff.

5 Takeaways from 2019’s #PRSAICON
By Shawn Warmstein
RBB Communications – October 31, 2019
When thousands of PR pros come together, what do you get? Not the setup for a clever punchline, last week in San Diego the answer was the Public Relations Society of America’s International Conference (#PRSAICON).


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.