Daily PR Brief – Fri 11/02/18


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Check out some of today’s best PR/Comms industry news clips:

media monitoring software

Does Anyone Still Use the Newswire? (Business 2 Community – November 2, 2018)
Employees demand inclusive, safe workplace with #GoogleWalkout (PR Daily – November 1, 2018)
7 outstanding tech tools for PR pros (Ragan – November 2, 2018)
Golin Embraces PR With New Positioning (The Holmes Report – November 2, 2018)
University of Maryland Backs into a Decent Crisis Solution (PR News – November 1, 2018)
4 Tips to Set (and Crush) your 2019 Career Goals (PR Couture – November 1, 2018)
6 metrics to track when measuring digital PR (PR Daily – November 2, 2018)
Tips for Writing an Effective New Hire Press Release (Glean.info – November 2, 2018)
Press Releases: 7 Reasons Why They Matter (Business 2 Community – November 2, 2018)
Tips for social media competitor analysis: Let’s stop talking about follower count (Distilled – November 1, 2018)

Summary Section:

Does Anyone Still Use the Newswire?
By Kirstin Liebhardt
Business 2 Community – November 2, 2018
Results from a 2018 PR Practitioner Survey highlight an interesting fact: half of PR managers, directors and supervisors responsible for news distribution no longer use the newswire.

Employees demand inclusive, safe workplace with #GoogleWalkout
By Beki Winchel
PR Daily – November 1, 2018
The protests, staged across Google’s offices throughout the world, demand for the tech giant to commit to a more diverse workforce and better handle sexual misconduct claims.

7 outstanding tech tools for PR pros
By Richard Etchison
Ragan – November 2, 2018
Every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few.

Golin Embraces PR With New Positioning
By Diana Marszalek
The Holmes Report – November 2, 2018
The agency’s new positioning is meant to rally pride, and client belief, in the power of public relations.

University of Maryland Backs into a Decent Crisis Solution
By Seth Arenstein
PR News – November 1, 2018
A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin.

4 Tips to Set (and Crush) your 2019 Career Goals
By Belle Zhang
PR Couture – November 1, 2018
In 2019, we want to come up with a list of realistic, achievable and measurable goals that we can keep ourselves accountable with. Here are some tips to help you personalize your list.

6 metrics to track when measuring digital PR
By Ilana Plumer
PR Daily – November 2, 2018
Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line.

Tips for Writing an Effective New Hire Press Release
By William Comcowich
Glean.info – November 2, 2018
If done well, a press release for a new hire or promotion can lead to larger stories, especially when involving high-level personnel.

Press Releases: 7 Reasons Why They Matter
By Young Entrepreneur Council
Business 2 Community – November 2, 2018
With so many different channels available to you today, what is one reason you should still write a press release? What benefit is gained?

Tips for social media competitor analysis: Let’s stop talking about follower count
By Robin Lord
Distilled – November 1, 2018
Here’s a guide to find the social media stats which really tell us which competitors to watch out for and why.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.