Daily PR Brief – Fri 11/06/20


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Check out some of today’s best

PR/Comms industry news clips:

 

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The 5 Google Chrome Extensions Every Digital PR Pro Needs in Their Toolkit (Business 2 Community – November 5, 2020)

Now What? After-Election Self-Care: 5 Reminders When Life Happens (CommPro (UK) – November 4, 2020)

Understanding And Communicating With A Divided Audience (Forbes – November 6, 2020)

Maybe Doctors Will Save Us All (O’Dwyer’s – November 5, 2020)

Penman PR’s Talicia Bosso shares hope for 2021 (PR Daily – November 6, 2020)

How Internal Communicators are Fighting Employee Burnout and Zoom Fatigue (PRNEWS – November 5, 2020)

AMA: How Do You Build a PR Team from Scratch? (Spin Sucks – November 6, 2020)

Is Christmas cancelled in PR this year? (PRmoment (UK) – November 5, 2020)

Feeling the loss of your PR agency? Why you can (and should) still go home again (Agility PR – November 5, 2020)

How to set up and promote the perfect virtual event or webinar (Babel – November 6, 2020)

Activists Go After Oreo for Pro-LGBTQ Ad (Everything PR – November 6, 2020)

Summary Section:

The 5 Google Chrome Extensions Every Digital PR Pro Needs in Their Toolkit
By Cara Corbett
Business 2 Community – November 5, 2020
The processes for digital PR and link building are often lengthy and tedious. These are essentials for every digital PR pro’s link building toolkit.

Now What? After-Election Self-Care: 5 Reminders When Life Happens
By Paolina Milana, Author & Founder of MadnessToMagic
CommPro (UK) – November 4, 2020
Right now, we’re each experiencing some universal commonalities in terms of life events. These include the 2020 Election, the COVID health crisis, the downward economy, and the country divided in a way that our country hasn’t seen since the days of the Civil War. All of these happenings are part of all of our stories. But they aren’t the whole of our stories.

Understanding And Communicating With A Divided Audience
By Rebecca Brooks, Founder and CEO of Alter Agents
Forbes – November 6, 2020
Understanding division inside audiences, the reasons behind it, and its subsequent impacts on attitude and behavior is a step in the right direction.

Maybe Doctors Will Save Us All
By Ken Deutsch and Julie Strack
O’Dwyer’s – November 5, 2020
Physicians in recent years have begun leveraging social media platforms for social and political advocacy work. Here’s why PR pros should embrace this emerging trend.

Penman PR’s Talicia Bosso shares hope for 2021
By Ted Kitterman
PR Daily – November 6, 2020
This Washington, D.C. pro says it’s time to acknowledge we are at our best when facing a challenge.

How Internal Communicators are Fighting Employee Burnout and Zoom Fatigue
By Sophie Maerowitz
PRNEWS – November 5, 2020
As quarantine stretched on, virtual happy hours and video-call dinners with family and friends tended to become less exciting. Similarly, as work-from-home continues, the push is on for internal communicators to keep things fresh at the virtual office. Here are tips for a fresh approach to internal communication months into the pandemic.

AMA: How Do You Build a PR Team from Scratch?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 6, 2020
A Spin Sucks Community member recently asked how to build a PR team from scratch. Paul Sutton helps us out with the answer in this week’s AMA.

Is Christmas cancelled in PR this year?
By Daney Parker
PRmoment (UK) – November 5, 2020
“Oh no it isn’t!”. There are still many ways to promote brands and have fun. Below we list top tips for making Christmas 2020 both a fruitful and happy one.

Feeling the loss of your PR agency? Why you can (and should) still go home again
By Cheryl Gale
Agility PR – November 5, 2020
Amid a historic pandemic and recession this year, many businesses had to make sudden cuts to their spending, and marketing and PR budgets—including those for agencies—made for quick and easy targets for those cuts. As difficult as that was for us to hear and plan accordingly, I also appreciate how seriously difficult it was for our clients, too.

How to set up and promote the perfect virtual event or webinar
By Dan Parris
Babel – November 6, 2020
In recent months, we have hosted several successful virtual events and we want to share some of the insight that we have learned.

Activists Go After Oreo for Pro-LGBTQ Ad
Everything PR – November 6, 2020
Mondelez, which owns the popular cookie brand, Oreo, came under fire from two prominent political activist groups, the American Family Association, and One Million Moms. The target of their ire? An LGBTQ-friendly advert was released to coincide with National Coming Out Day.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.