Daily PR Brief – Fri 11/08/19


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Check out some of today’s best

PR/Comms industry news clips:

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Airbnb’s Battle to Retain Public Trust (CommPro – November 8, 2019)

Content Marketing Is The New PR (Forbes – November 8, 2019)

The “Lopsided” State of Tech PR (O’Dwyer’s – November 7, 2019)

PR Lessons from G/O Media’s Fallout with Deadspin Staff (PR News – November 7, 2019)

Blogger Conferences: Top Events to Attend in November & December 2019 (Cision – November 7, 2019)

Grow Your Agency Without Creating More Content (Spin Sucks – November 7, 2019)

10 Pitch Angles and Social Media Content Ideas for November (PR Couture – November 7, 2019)

Good and Bad PR: Morrisons and Aldi put the word ‘super’ into supermarket (PRmoment (UK) – November 8, 2019)

Public Relations: Then and Now (BLND Public Relations – November 8, 2019)

Weird reaction pushes citizen journalism interview to wider audience (Media First (UK) – November 8, 2019)

Public Relations Survey Reveals Industry Patterns and Trends (Everything PR – November 7, 2019)

Summary Section:

Airbnb’s Battle to Retain Public Trust
By Ronn Torossian, Founder & CEO, 5WPR
CommPro – November 8, 2019
After the tragic Orinda shooting, Airbnb has been left with a large PR crisis.

Content Marketing Is The New PR
By Nancy Marshall, CEO & Founder, Marshall Communications
Forbes – November 8, 2019
Companies that previously only specialized in PR and advertising are now turning to content marketing to get the word out to earn attention.

The “Lopsided” State of Tech PR
By Dan Garza
O’Dwyer’s – November 7, 2019
With all the attention on trade shows and the huge dollar outlays, what happens to tech PR operations? What is the PR pro to do to get more management attention and effectively get the word out?

PR Lessons from G/O Media’s Fallout with Deadspin Staff
By Dave Dykes
PR News – November 7, 2019
Deadspin writers find themselves in a similar position to what Simmons experienced. Many writers will look for new homes. Similarly, readers will get busy.

Blogger Conferences: Top Events to Attend in November & December 2019
By Rocky Parker
Cision – November 7, 2019
Treat yourself to a learning and networking opportunity before the year ends. There are plenty of conferences available to boost your blogging skills.

Grow Your Agency Without Creating More Content
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 7, 2019
We truly don’t need more content, especially when growing an agency. In part 1 of a three-part series, we show you how to grow without all the things.

10 Pitch Angles and Social Media Content Ideas for November
By Faith Dye
PR Couture – November 7, 2019
From No-Shave November to World ‘Hello’ Day, and everything in between- we’ve got you covered for fall social content and pitch ideas.

Good and Bad PR: Morrisons and Aldi put the word ‘super’ into supermarket
PRmoment (UK) – November 8, 2019
Good and bad PR from Morrisons, Aldi, England Rugby Team, and Zorba Delicacies.

Public Relations: Then and Now
BLND Public Relations – November 8, 2019
As an industry, public relations is ever-changing. Here, we compare how several areas of public relations have changed over the years.

Weird reaction pushes citizen journalism interview to wider audience
By Adam Fisher
Media First (UK) – November 8, 2019
We thought we had seen it all when it comes to doorstep interviews disasters. But we’ve now come across a new approach to this interview format which trips up plenty of media spokespeople. It comes from America where a politician decided that head-butting the camera was the best approach to take to the ambush interview.

Public Relations Survey Reveals Industry Patterns and Trends
By Jade Minh
Everything PR – November 7, 2019
A confidential survey conducted by Davis & Gilbert LLP collected the responses of 133 public relations firms and agencies in an attempt to collect data and identify industry patterns and trends.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.