Daily PR Brief – Fri 11/13/20


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Check out some of today’s best

PR/Comms industry news clips:

public relations reporting

*        *        * 

4 tactics that will grab reporters’ attention (Ragan – November 13, 2020)

The Post-Trump World: Communicators Must Rebuild Confidence In US Institutions (PRovoke – November 13, 2020)

Tips for Building a Media List from Scratch and Avoiding Spray and Pray (PRNEWS – November 13, 2020)

Measuring and Evaluating: How Internal Communication Creates Value (Institute for Public Relations – November 12, 2020)

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter (PRSay – November 12, 2020)

AMA: How Can I Create Content When My SMEs Won’t Cooperate? (Spin Sucks – November 13, 2020)

How the pandemic is affecting mental health in PR (PRmoment (UK) – November 12, 2020)

The updated Barcelona Principles explain how to measure PR in context (Muck Rack Blog – November 13, 2020)

How To Be A Thought Leader (Forbes – November 13, 2020)

Johnny Depp Proves that Reputation is Everything (Inside Out PR (Australia) – November 13, 2020)

The rise of ecommerce: What role can PR play? (Neo PR (UK) – November 13, 2020)

Summary Section:

4 tactics that will grab reporters’ attention
By Beth Haiken
Ragan – November 13, 2020
Despite the ongoing pandemic and shrinking newsrooms, PR pros can still find coverage for clients by embracing proprietary data and unique workplace stories.

The Post-Trump World: Communicators Must Rebuild Confidence In US Institutions
By Paul Holmes
PRovoke – November 13, 2020
Public relations professionals have a critical role to play in rebuilding our information infrastructure, restoring faith in media, science, and the integrity of democracy.

Tips for Building a Media List from Scratch and Avoiding Spray and Pray
By Steve Smith
PRNEWS – November 13, 2020
Finding contacts can be a trip. Since many misguided PR pros use “spray and pray,” some journalists prefer their email addresses remain private.

Measuring and Evaluating: How Internal Communication Creates Value
By Julie O’Neil
Institute for Public Relations – November 12, 2020
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November. Much of the focus in internal communication

How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter
By Lisa Arledge Powell
PRSay – November 12, 2020
It isn’t a secret that the COVID-19 pandemic has changed everything — from the way we interact with our colleagues to the way we operate our businesses. But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession.

AMA: How Can I Create Content When My SMEs Won’t Cooperate?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 13, 2020
A Spin Sucks Community member recently asked how to create content if the SMEs won’t participate. We have the answer in this week’s AMA.

How the pandemic is affecting mental health in PR
By Daney Parker
PRmoment (UK) – November 12, 2020
In this, the first of two features focusing on mental health in PR, we check in with PRs to find how well they are coping. We also speak to a psychologist who offers some advice for business leaders to help themselves, and their people.

The updated Barcelona Principles explain how to measure PR in context
By Emma Haddad
Muck Rack Blog – November 13, 2020
The Barcelona Principles are a measurement and evaluation framework that’s designed to be applied to the communication function of any organization, government, company or brand.

How To Be A Thought Leader
By Jeff Bradford
Forbes – November 13, 2020
You don’t need to be a bestselling author or own a multibillion-dollar enterprise to reap the benefits of thought leadership.

Johnny Depp Proves that Reputation is Everything
By InsideOutPr
Inside Out PR (Australia) – November 13, 2020
Following an alleged domestic violence case between Johnny Depp and his former partner, Amber Heard, the star is set to leave the Fantastic Beasts franchise.

The rise of ecommerce: What role can PR play?
By Olivia Rashid
Neo PR (UK) – November 13, 2020
With the second lockdown and the [UK] government asking people to stay at home once again, people will inevitably look to do the bulk of their Christmas shopping online and brands need to make themselves visible in the ever-growing industry.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.