Daily PR Brief – Fri 11/15/19


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Check out some of today’s best

PR/Comms industry news clips:

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This month in bad PR pitches (Muck Rack Blog – November 15, 2019)

13 Crucial Skills Communications Professionals Should Cultivate (Forbes – November 14, 2019)

Data Privacy, Security Drive Brand Reputation (O’Dwyer’s – November 15, 2019)

3 tactics for communicators to promote gender parity (PR Daily – November 14, 2019)

Roundtable: The PR Reality For High-Growth Companies (The Holmes Report – November 14, 2019)

‘Let’s Do More’ and Other ‘Impressions’ of Measurement Month 2019 (PR News – November 14, 2019)

How Do Social Media Comments and Likes Impact an Organization’s Reputation During a Crisis? (Institute for Public Relations – November 15, 2019)

5 Steps to Agency Growth Without Creating More Content (Spin Sucks – November 14, 2019)

What to consider when rolling out global communications campaigns (Babel – November 15, 2019)

The Biggest PR Fail of 2019 (And What to Learn From It) (Business 2 Community – November 15, 2019)

How to Use an Internal Communications Calendar (Tribe Inc. – November 14, 2019)

Summary Section:

This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – November 15, 2019
Here at Muck Rack, we’re big fans of following what journalists are talking about on Twitter, so I set up a Muck Rack Alert for the terms “PR pitch” and “PR pitches.”

13 Crucial Skills Communications Professionals Should Cultivate
By Forbes Communications Council
Forbes – November 14, 2019
Within the fast-changing communications industry, professionals need to be ready to adapt to new technologies and approaches in the field to ensure the success of their operations.

Data Privacy, Security Drive Brand Reputation
By Steve Barnes
O’Dwyer’s – November 15, 2019
Data privacy and security are key drivers of brand reputation, according to a new study from Ketchum.

3 tactics for communicators to promote gender parity
By Mary C. Buhay, Founder and CEO of Buhay Advisors
PR Daily – November 14, 2019
Most organizations are devoting money and other resources to diversity and inclusion training, but that’s where many efforts stop. Some are taking new approaches to shatter glass ceilings.

Roundtable: The PR Reality For High-Growth Companies
By Aarti Shah
The Holmes Report – November 14, 2019
Communications leaders from the venture capital and startup world convened in San Francisco to talk about the role PR should play for emerging and high-growth companies.

‘Let’s Do More’ and Other ‘Impressions’ of Measurement Month 2019
By Seth Arenstein
PR News – November 14, 2019
November is Measurement Month. I swear it is. Johna Burke, the intelligent and ebullient global managing director of AMEC, just wished me Happy Measurement Month. So I know I’m not totally mistaken.

How Do Social Media Comments and Likes Impact an Organization’s Reputation During a Crisis?
By Taylor Vasquez
Institute for Public Relations – November 15, 2019
Perceptions of an organization’s reputation and responsibility in times of crisis can be influenced by online comments responding to PR statements.

5 Steps to Agency Growth Without Creating More Content
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 14, 2019
In part two of a three-part series, Gini Dietrich describes the ultimate in agency growth with some simple mindset changes and a focus on process.

What to consider when rolling out global communications campaigns
By Joanna Timmermann
Babel – November 15, 2019
What are the key questions any self-respecting communications or marketing director should be asking themselves when expanding overseas? …

The Biggest PR Fail of 2019 (And What to Learn From It)
By Blair Nicole Nastasi, CEO & Founder of Media Moguls PR
Business 2 Community – November 15, 2019
Plane crashes are rare. But PR failures are not. And when we’re looking at the top PR failures of 2019, the Boeing 737 disaster tops the list.

How to Use an Internal Communications Calendar
By Amanda McClay
Tribe Inc. – November 14, 2019
If you know how to use an internal communications calendar, it can be an extremely powerful tool by improving the quality, efficiency and consistency of communications.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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