Daily PR Brief – Fri 11/22/19


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Check out some of today’s best

PR/Comms industry news clips:

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How to Finally run the profitable PR agency of your dreams (PR Couture – November 22, 2019)

PR jargon: 20 of the most hated phrases (PRmoment (UK) – November 21, 2019)

What’s In A Score? Why Context Matters In PR Measurement (Forbes – November 22, 2019)

Twitter Hands Golin Its US Consumer And Product PR Business (The Holmes Report – November 21, 2019)

PRNEWS Honors The 2019 Top Places to Work and Agency Elite Award Winners (PR News – November 21, 2019)

PR vs. Advertising: What’s the difference? (5W Public Relations – November 21, 2019)

How to Make Your Pitches Stand Out to Journalists (BLND Public Relations – November 22, 2019)

Right And Wrong Ways The College Admissions Scandal Was Handled (CommPro – November 21, 2019)

Five things every PR can learn from Prince Andrew’s interview (Influence – November 22, 2019)

Why PR is NOT a Sales Job (Business 2 Community – November 21, 2019)

Summary Section:

How to Finally run the profitable PR agency of your dreams
By Jennifer Berson, Founder & President of Jeneration PR
PR Couture – November 22, 2019
These days I have built a business that serves me in a positive way, and gives me the life that I WANT. It does not infringe on my personal time, and it gives me the ability to attract my dream clients.

PR jargon: 20 of the most hated phrases
By Rosanna Head, Associate Director at Definition
PRmoment (UK) – November 21, 2019
PR people understand the power of words, so there is no excuse for using phrases that wind people up. Below we list some of the most hated phrases, plus single words that can be annoying depending on how they are used.

What’s In A Score? Why Context Matters In PR Measurement
By Gerry Tschopp, Senior Vice President/Head of Global External Communications at Experian
Forbes – November 22, 2019
While we will never be able to control what happens in the markets or predict exactly where our competition will go next, one thing that we can control is which stories we tell.

Twitter Hands Golin Its US Consumer And Product PR Business
By Diana Marszalek
The Holmes Report – November 21, 2019
The online giant’s move to strengthen its bond with North American consumers comes in advance of the presidential election, when social media will be under increased public scrutiny.

PRNEWS Honors The 2019 Top Places to Work and Agency Elite Award Winners
By Justin Joffe
PR News – November 21, 2019
The 2019 Top Places to Work & Agency Elite Awards honored winners that set a high watermark with inclusive workplace culture and future-focused campaigns.

PR vs. Advertising: What’s the difference?
5W Public Relations – November 21, 2019
When most people hear about PR and advertising, they assume it’s roughly the same thing. The reality, in fact, is that there’s a big difference between them.

How to Make Your Pitches Stand Out to Journalists
By Sara Myers
BLND Public Relations – November 22, 2019
Journalists are flooded with hundreds of pitches every day, so it is our job as public relations professionals to make sure our clients stand out.

Right And Wrong Ways The College Admissions Scandal Was Handled
By Ronn Torossian, CEO of 5WPR
CommPro – November 21, 2019
Whether we look back and talk about the worst oil spill that has ever happened or the numerous hacking scandals, there’s plenty of situations that we can analyze and learn from. But let’s not look too far into the past, and instead, try looking at a more recent PR crisis – the college admissions scandal.

Five things every PR can learn from Prince Andrew’s interview
By Tsuey Shan Ho, Account Director, Byfield Consultancy
Influence – November 22, 2019
After years of intense speculation about his relationship with convicted sex offender, Jeffrey Epstein, the Duke of York finally made the decision to address the issue head on in a 50-minute interview with the BBC’s Emily Maitlis. However, the ensuing fallout and criticism may not have been the Prince’s desired outcome, with many describing the interview as “disastrous” and “excruciating”.

Why PR is NOT a Sales Job
By David Libby
Business 2 Community – November 21, 2019
Here’s why I agree that while PR is a selling tactic it is not the whole job.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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