Daily PR Brief – Fri 11/30/18


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Check out some of today’s best PR/Comms industry news clips:

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Three Steps To Start Building Customer Experience Programs For Digital Agencies (Forbes – November 30, 2018)
Lime claims it didn’t know controversial PR firm Definers would sling mud at rivals (TechCrunch – November 29, 2018)
Sen. Warren Squeezes Saudi PR Firms (O’Dwyer’s – November 30, 2018)
Infographic: A plan for handling fake negative reviews (PR Daily – November 30, 2018)
Nissan Crisis Is Another Setback For Japan Inc’s Reputation (The Holmes Report – November 30, 2018)
Surveillance is a Bad Look: The Untimely Optics of Google’s Project Dragonfly (PR News – November 29, 2018)
The 10 Best Infographics of 2018: With a Spotlight on Data-Driven Storytelling (Meltwater Blog – November 29, 2018) [Infographic]
How to Overcome the “Vendor” Label When Pitching Media (Spin Sucks – November 29, 2018)
The role of PR in space exploration (Babel – November 30, 2018)
#MeToo Slams Under Armour: Can It Recover? (Crenshaw Communications – November 29, 2018)

Summary Section:

Three Steps To Start Building Customer Experience Programs For Digital Agencies
By Betsy Cecil, VP at Forum One
Forbes – November 30, 2018
Mapping out a strategy for delivering a consistent, meaningful experience allows you to share an actionable plan for implementation across the entire company.

Lime claims it didn’t know controversial PR firm Definers would sling mud at rivals
By Natasha Lomas
TechCrunch – November 29, 2018
Scooter startup Lime has confirmed it hired Definers but claimed it didn’t know the controversial PR firm would try to smear its rivals.

Sen. Warren Squeezes Saudi PR Firms
By Kevin McCauley
O’Dwyer’s – November 30, 2018
Sen. Elizabeth Warren wrote letters to the heads of 23 PR/lobbying firms to determine the extent of their current and past business with Saudi Arabia in the aftermath of the Oct. 2 torture, murder and dismemberment of dissident and Washington Post contributor Jamal Khashoggi.

Infographic: A plan for handling fake negative reviews
By Brendan Gannon
PR Daily – November 30, 2018
Damaging digital critiques—even when they’re false—can lead to audience distrust and negatively impact your bottom line. This guide can help you navigate such instances.

Nissan Crisis Is Another Setback For Japan Inc’s Reputation
By Arun Sudhaman
The Holmes Report – November 30, 2018
Carlos Ghosn’s demise is a reminder that corporate governance reform in Japan is a slow process, particularly as insiders ‘strike back’.

Surveillance is a Bad Look: The Untimely Optics of Google’s Project Dragonfly
By Justin Joffe
PR News – November 29, 2018
Google’s controversial plan to create a censored search engine in China enabling state surveillance has become a tale of two memos.

The 10 Best Infographics of 2018: With a Spotlight on Data-Driven Storytelling [Infographic]
By Nick Acosta
Meltwater Blog – November 29, 2018
Good data can be a powerful tool. That secret nugget of cold, hard data can be the clincher in a winning argument. See how the best infographics do it.

How to Overcome the “Vendor” Label When Pitching Media
By Eric Berto, Account Director at Raffetto Herman Strategic Communications
Spin Sucks – November 29, 2018
When it comes to media pitching, how do you shift the focus away from your client’s company name and shine the light on their message? Here are some tips…

The role of PR in space exploration
By Beth Nikolova
Babel – November 30, 2018
Space exploration is an industry focused on the future, and underpinned by visionary thought. Yet it’s also an industry that’s heavily reliant on public opinion and as a result, public relations.

#MeToo Slams Under Armour: Can It Recover?
By Dorothy Crenshaw
Crenshaw Communications – November 29, 2018
The Under Armour example shows how, when a company is already weakened, a reputation shakeup can do more damage than it otherwise would.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.