Daily PR Brief – Fri 12/07/18


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Check out some of today’s best PR/Comms industry news clips:

13 Lead Generation Tactics That Will Explode Your PR Campaign (Marx Communications – December 6, 2018)
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients (Forbes – December 7, 2018)
How multi-generational teams spur PR innovation (PR Daily – December 7, 2018)
2018 Review: Top 10 Podcasts (The Holmes Report – December 7, 2018) [PODCAST]
CMOs and Influencers Share Their Top Predictions for 2019 (PR News – December 7, 2018)
The 16-Step Data Lifecycle for Communicators: Part 2 (Spin Sucks – December 6, 2018)
PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry (SHIFT Communications – December 7, 2018)
10 Pitch Angles and Social Media Content Ideas for December (PR Couture – December 6, 2018)
Eight Tips for Better Pitching (PR News – December 6, 2018)
The Problem With Influencers (Crenshaw Communications – December 6, 2018)

Summary Section:

13 Lead Generation Tactics That Will Explode Your PR Campaign
By Wendy Marx, President of Marx Communications
Marx Communications – December 6, 2018
Want to bring in more B2B leads? Here are 13 of the best lead generation tactics that will jumpstart your marketing and lead generation campaigns.

Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients
By Burton Taylor, President of Proventus Consulting
Forbes – December 7, 2018
Many sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and sales.

How multi-generational teams spur PR innovation
By Catriona Harris, CEO of Uproar PR
PR Daily – December 7, 2018
Your agency hopes to target a wide range of demographics. It should have an equally well-mixed group of thinkers developing its campaigns and services.

2018 Review: Top 10 Podcasts [PODCAST]
By Maja Pawinska Sims
The Holmes Report – December 7, 2018
The Echo Chamber’s most popular discussions of the year, featuring Richard Edelman, Karen van Bergen, Michael Frohlich, Nik Govier, Tim Sutton and more.

CMOs and Influencers Share Their Top Predictions for 2019
By Justin Joffe
PR News – December 7, 2018
Tis the season for listicles. Here’s a roundup of what 19 notable CMOs and influencers are expecting for their fields in 2019.

The 16-Step Data Lifecycle for Communicators: Part 2
By Christopher Penn
Spin Sucks – December 6, 2018
Christopher S. Penn explains the Exploration phase and addresses the Explore to Predict stages of the Data Lifecycle.

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry
By Maria Gallagher
SHIFT Communications – December 7, 2018
Check out one SHIFTer experience as she heads back to her alma mater. Learn what she shared with future PR professionals about agency life and how to be successful in your PR career.

10 Pitch Angles and Social Media Content Ideas for December
By Faith Dye
PR Couture – December 6, 2018
From ugly sweaters to last-minute gifts, we’ve got you covered for winter social content and pitch ideas.

Eight Tips for Better Pitching
By Brenda Siler
PR News – December 6, 2018
Brevity, timeliness, prepared spokespersons and trusted media contacts were a few of the tactics panelists touted at a panel session on media pitching during the PR News Media Relations Summit.

The Problem With Influencers
By Dorothy Crenshaw
Crenshaw Communications – December 6, 2018
There are many common pitfalls that marketers face given the growth of influencer culture.


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