Daily PR Brief – Fri 12/15/17


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Happy Friday!  Read some of today’s best PR industry clips:

10 types of PR pros based on ‘Star Wars’ characters (PR Daily – December 15, 2017)
PR News’ Top 7 PR Stories of the Year (PR News – December 14, 2017)
The Customer Strikes Back: The Dark Side Of A PR Crisis Is Costly (MediaPost – December 14, 2017)
4 skills and trends PR pros should learn more about in 2018 (PR Daily – December 15, 2017)
5 ways pitching the media is like a first date (Ragan – December 14, 2017)
Six PR Lessons Pulled From 2017 Headlines (PR News – December 14, 2017)
Shaping the Future: What next for the PR Industry? (Influence Magazine – Chartered Institute of Public Relations – December 14, 2017)
12 Ideas for Maintaining an Invigorating Professional Life in 2018 (Public Relations Society of America – December 15, 2017)
Writing advice from iconic authors (PR Daily – December 15, 2017)
How PR & Corporate Communications Can Respond to (and Prevent) Sexual Harassment Scandals (Business 2 Community – December 14, 2017)

Summary Section:

10 types of PR pros based on ‘Star Wars’ characters
By Beki Winchel
PR Daily – December 15, 2017
Are you a risk taker like Han Solo—or a storyteller, like Yoda? Here’s a rundown of several kinds of communicators inspired by intergalactic favorites.

PR News’ Top 7 PR Stories of the Year
By Samantha Wood
PR News – December 14, 2017
In a nutshell, 2017 has been a year of scandals, crises and revelations. Here, we’ve rounded up some of the most memorable PR stories that defined 2017.

The Customer Strikes Back: The Dark Side Of A PR Crisis Is Costly
By Dave Struzzi
MediaPost – December 14, 2017
Video game company EA recently experienced just how strong the dark side of a PR crisis could be, during the launch of its new Star Wars title.

4 skills and trends PR pros should learn more about in 2018
By Michelle Garrett
PR Daily – December 15, 2017
Big changes continued to reshape the PR industry in 2017. What new developments should the industry monitor and prepare for in the new year?

5 ways pitching the media is like a first date
By Beki Winchel
Ragan – December 14, 2017
Just as certain behaviors can make a dinner or potentially romantic encounter sour, these pitching missteps can put you in a reporter’s doghouse.

Six PR Lessons Pulled From 2017 Headlines
By Arthur Solomon
PR News – December 14, 2017
Here’s a look at some teachable moments that sprang from 2017 headlines.

Shaping the Future: What next for the PR Industry?
By Tricia Fox
Influence Magazine – Chartered Institute of Public Relations – December 14, 2017
Tricia Fox, Managing Director of independent PR and marketing agency Volpa shares her thoughts on the future of the industry.

12 Ideas for Maintaining an Invigorating Professional Life in 2018
By Stephen Dupont
Public Relations Society of America – December 15, 2017
Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life.

Writing advice from iconic authors
By Stefan Fountain
PR Daily – December 15, 2017
Bask in the timeless wisdom of Ernest Hemingway, Mark Twain, Elmore Leonard and F. Scott Fitzgerald.

How PR & Corporate Communications Can Respond to (and Prevent) Sexual Harassment Scandals
By William Comcowich
Business 2 Community – December 14, 2017
Responding quickly and plainly is the first step to mitigating reputational damage to the accused person and the organization.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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