Daily PR Brief – Fri 12/20/19


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Check out some of today’s best

PR/Comms industry news clips:

 

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Thunberg Responds to Being Named Person of the Year (Everything PR – December 19, 2019)

Here’s How To Get Your Whole Company To Promote A Positive Brand Image (Forbes – December 20, 2019)

5 tips for PR pros looking to work on sustainability (PR Daily – December 19, 2019)

12 tips to maintain holiday season productivity (Ragan – December 20, 2019)

Trends Get Trendy — And More Extreme (The Holmes Report – December 20, 2019)

Year-End Wrap-Up: Best Food PR of 2019 (PR News – December 20, 2019)

Instead of a New Year’s Resolution Discover Your Life Purpose! (CommPro – December 20, 2019)

2019’s PR Sins and Wins (InsideOut Public Relations (Australia) – December 20, 2019)

Case study from Memo: So you’ve measured your PR. Now what? (Muck Rack Blog – December 20, 2019)

How to Reach Gen Z Through Public Relations (BLND Public Relations – December 20, 2019)

Summary Section:

Thunberg Responds to Being Named Person of the Year
Everything PR – December 19, 2019
The 2019 honoree is teenage climate activist Greta Thunberg. The response to the announcement was immediate.

Here’s How To Get Your Whole Company To Promote A Positive Brand Image
By Forbes Communications Council
Forbes – December 20, 2019
From executives to assistants, each person involved in your business can play a role in improving and promoting your brand image. Communications pros explain how to encourage this among your team.

5 tips for PR pros looking to work on sustainability
By Eric Fischgrund
PR Daily – December 19, 2019
Are you looking for more meaning in your chosen vocation? One PR pro shares advice on getting involved in campaigns about sustainability and environmental justice.

12 tips to maintain holiday season productivity
By Deanna Ritchie
Ragan – December 20, 2019
Make lists (and check them twice), delegate crummy tasks, set strict time limits for ancillary jobs, and don’t be a Scrooge.

Trends Get Trendy — And More Extreme
By Marian Salzman, Senior VP Global Communications at PMI
The Holmes Report – December 20, 2019
Future forecaster Marian Salzman, senior VP global communications at PMI, looks at what 2020 might have in store for brands and consumers.

Year-End Wrap-Up: Best Food PR of 2019
By Nicole Schuman
PR News – December 20, 2019
We took a look at the 10 most noteworthy food campaigns of the year, drawing in fanbases new and old within product, experience and promotional PR, while occasionally accepting the challenge to ruffle a few feathers.

Instead of a New Year’s Resolution Discover Your Life Purpose!
By Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC
CommPro – December 20, 2019
Instead of making yet another New Year’s resolution, which statistics sadly indicate an 80 percent failure rate, think about what is most important for you to accomplish in life and articulate that in a succinct statement of purpose.

2019’s PR Sins and Wins
By Nicole Reaney, Director of InsideOut PR
InsideOut Public Relations (Australia) – December 20, 2019
Slip-ups to scandals through to downright shameful acts, 2019 fielded an avalanche of these headlines that dominated our media.

Case study from Memo: So you’ve measured your PR. Now what?
By Allison Horton
Muck Rack Blog – December 20, 2019
Putting some numbers around the results of a press cycle is key for reporting into data-driven stakeholders like marketing teams and executives. But it’s what comes after that creates better campaigns, unlocks budget, and wins new business. Traditional PR metrics for measuring editorial placements – namely impressions and AVEs – are giving way to more precise data about reader behavior, …

How to Reach Gen Z Through Public Relations
BLND Public Relations – December 20, 2019
As a public relations agency, it’s our job to know exactly how to reach each target demographic. Here are our top three tips to reach Gen Z.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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