Daily PR Brief – Fri 12/21/18


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Check out some of today’s best PR/Comms industry news clips:

A PR Pro Picks 2018’s Best PR Crises (PR News – December 21, 2018) [VIDEO]
How Iceland Used Brilliant PR to Bounce Back from a Natural Disaster (Inc. – December 20, 2018)
Flop of the Year: Facebook fails transparency test – over and over again (PR Week – December 21, 2018)
Jack O’Dwyer, Chronicler of PR, Dies (O’Dwyer’s – December 20, 2018)
17 illuminating PR and marketing lessons from 2018 (PR Daily – December 20, 2018)
W Communications Wins Spotify Media Relations Brief (The Holmes Report – December 21, 2018)
Challenging the Dialogic Promise: How Ben & Jerry’s Support for Black Lives Matter Fosters Dissensus on Social Media (Institute for Public Relations – December 21, 2018)
Best Social Campaigns 2018 (Meltwater Blog – December 21, 2018)
12 Days of Christmas: Twelve Most Read Guest Blog Posts (Spin Sucks – December 20, 2018)
The PR benefits of trade shows (PR Daily – December 20, 2018)

Summary Section:

A PR Pro Picks 2018’s Best PR Crises [VIDEO]
By Seth Arenstein, Editor of PR News
PR News – December 21, 2018
For better or worse, PR crisis seems to be a mainstay of communications. As such, we offer a short video from Solomon McCown & Company president Ashley McCown, revealing her top PR crises of 2018.

How Iceland Used Brilliant PR to Bounce Back from a Natural Disaster
By Arianna O’Dell, Founder of Airlink Design
Inc. – December 20, 2018
Disaster doesn’t always mean doom-here’s how to turn a negative into a positive for your business.

Flop of the Year: Facebook fails transparency test – over and over again
By Maria Garrido, CEO of Havas X
PR Week – December 21, 2018
It’s never a good sign when an organisation is constantly apologizing or being hauled in front of committees to explain its behavior – but that is the sort of year Facebook has had.

Jack O’Dwyer, Chronicler of PR, Dies
By Kevin McCauley
O’Dwyer’s – December 20, 2018
Jack O’Dwyer, who launched his pioneering Jack O’Dwyer’s Newsletter 50 years ago, died Dec. 19 of a chronic lung issue. He was 85.

17 illuminating PR and marketing lessons from 2018
By Frank Strong, Founder of Sword and the Script Media
PR Daily – December 20, 2018
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019. 

W Communications Wins Spotify Media Relations Brief
By Maja Pawinska Sims
The Holmes Report – December 21, 2018
W Communications has won Spotify’s retained media relations account in the UK, after delivering projects for its Who We Be brand across live events and podcasts.

Challenging the Dialogic Promise: How Ben & Jerry’s Support for Black Lives Matter Fosters Dissensus on Social Media
By Ciszek, Erica., & Logan, Nneka
Institute for Public Relations – December 21, 2018
This research explores agonistic dialogic communication, the interactions in the communicative environment that precede dialogue, putting forth the postmodern concept of dissensus as an important consideration for studies of digital communication.

Best Social Campaigns 2018
By Mai Le
Meltwater Blog – December 21, 2018
This year, the social campaigns that grabbed us expressed a new level of urgency, around social equality, human rights, health issues. So, buckle up for our review of this year’s most impactful social campaigns.

12 Days of Christmas: Twelve Most Read Guest Blog Posts
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 20, 2018
On the twelfth Day of Christmas, Spin Sucks gave to me…12 most-read guest blog posts.

The PR benefits of trade shows
By Tom Farthing
PR Daily – December 20, 2018
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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