Daily PR Brief – Fri 12/22/17


                          Click the banner above to subscribe! FREE Daily PR Brief!


Happy Holidays & Happy New Year!

The Daily PR Brief will return Tuesday, January 2, 2018!

daily PR news brief

Read some of today’s best PR industry clips:

PR-themed movies and TV shows to fill your idle hours (PR Daily – December 22, 2017)
Six PR stunts you may have missed in 2017 (The Drum – December 21, 2017)
What the new ‘no follow’ link trends mean for PR pros (PR Daily – December 22, 2017)
The Megafirm as Boutique: PR Lessons Legal Giants Can Learn From the Little Guys | New York Law Journal (The Recorder – December 21, 2017)
Four Ways To Build Thought Leadership In A Noisy Marketplace (Forbes – December 22, 2017)
5 Tips for Building Company Trust and Attracting Employees through Glassdoor (Edelman – December 22, 2017)
How to Build Startup Awareness with Digital Publicity (Spin Sucks – December 21, 2017)
5 ways to manage your expectations for PR results (Axia Public Relations – December 22, 2017)
How To Successfully Interview, No Matter What Side Of The Desk You’re On (Forbes – December 22, 2017)
5 Mistakes to Avoid When Starting a PR Program (Business 2 Community – December 22, 2017)

Summary Section:

PR-themed movies and TV shows to fill your idle hours
By Jennifer Jones-Mitchell
PR Daily – December 22, 2017
Even though you’re out of the office, you can keep your PR instincts sharp with a little light entertainment. Here are some TV shows and movies to tide PR pros over until the new year.

Six PR stunts you may have missed in 2017
By Aaron Cohen, Chief Executive of Glitch PR
The Drum – December 21, 2017
Given all the constant late-night POTUS tweet storms and the unstoppable #metoo movement, this hasn’t been the easiest year for a company to try to break through the noise and try to get noticed in a big way.

What the new ‘no follow’ link trends mean for PR pros
By Blair Nicole
PR Daily – December 22, 2017
Search engines aren’t using backlinks in the same way they used to and that means PR pros will have to adapt their strategy to improve client visibility.

The Megafirm as Boutique: PR Lessons Legal Giants Can Learn From the Little Guys | New York Law Journal
By Steven Andersen and Jamie Diaferia
The Recorder – December 21, 2017
Applying the tactics and techniques that work for boutiques to small groups within big firms can yield similar results: more effective brand elevation and more meaningful relationships with the media.

Four Ways To Build Thought Leadership In A Noisy Marketplace
By Melody Callaway, Director, Marketing at NTT DATA Services
Forbes – December 22, 2017
Thought leadership can effectively differentiate your brand from the competition – if you have a smart strategy in place.

5 Tips for Building Company Trust and Attracting Employees through Glassdoor
By Jennifer Reynolds and Mike Schaffer
Edelman – December 22, 2017
Reviews on Glassdoor allow companies to improve company culture. These five tips will show how to get the most out of Glassdoor.

How to Build Startup Awareness with Digital Publicity
By Anna Lebedeva, Public Relations Manager at SEMrush
Spin Sucks – December 21, 2017
Use digital publicity to build visibility, increase brand awareness, and get the users you eventually want to convert into paying customers.

5 ways to manage your expectations for PR results
By Marjorie Comer
Axia Public Relations – December 22, 2017
See how to best anticipate and manage expectations from your PR campaign.

How To Successfully Interview, No Matter What Side Of The Desk You’re On
By Jacob Cline, CEO of Chicago Marketing Inc
Forbes – December 22, 2017
Whether you’re the interviewer or the interviewee, it’s important that both parties have mutual respect for one another.

5 Mistakes to Avoid When Starting a PR Program 
By Doreen Clark
Business 2 Community – December 22, 2017
Before you start media outreach, be sure that you don’t sabotage your efforts. These are five no-nos —the things to avoid if you want to increase your chances of success.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.