Daily PR Brief – Mon 01/04/21


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Check out some of today’s best

PR/Comms industry news clips:

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‘Bean Dad’ Offers First PR Lesson of 2021 (PRNEWS – January 4, 2021)

Effective Communications Lies Within the PESO Model (Spin Sucks – January 4, 2021)

In Memoriam: Howard J. Rubenstein (PRSay – January 4, 2021)

How Will the Media Cover a Post-Trump World? (O’Dwyer’s – January 4, 2021)

2020: The Year Data Saved The World (Shonali Burke Consulting – December 24, 2020)

What 2020 Taught Us About Public Relations: Lessons for 2021 – BLND Public Relations (BLND Public Relations – December 31, 2020)

With business on the cusp of a seismic reset, comms strategies need to get more human (Agility PR – January 4, 2021)

Finding Reasons to Be Cheerful (CommPro (UK) – January 4, 2021)

Pixar’s Soul’s message resonates in “hustle-driven” PR industry (Communications Conversations – December 29, 2020)

PR Tips For Securing A TV Segment (Crenshaw Communications – December 29, 2020)

Accepting the Agency Rose: My Pandemic Job Search (Culpwrit – January 4, 2021)

7 brands that pulled off PR miracles in an uncertain year (Muck Rack Blog – December 29, 2020)

Summary Section:

‘Bean Dad’ Offers First PR Lesson of 2021
By Sophie Maerowitz
PRNEWS – January 4, 2021
Podcast host and musician John Roderick, now known to the Twitterverse as “Bean Dad,” found his parenting philosophy under fire following a viral Jan. 2, 23-tweet thread. Here are PR takeaways from it and podcast co-host Ken Jennings’ responses.

Effective Communications Lies Within the PESO Model
By Nicole Sklitsis
Spin Sucks – January 4, 2021
Each month, we’ll ask PESO Model certified students and professionals to join us so they can describe what they’ve learned, how they’re using it in their jobs, and how they’re measuring results. We hope you enjoy this series—and learn lots and lots from it!

In Memoriam: Howard J. Rubenstein
By John Elsasser
PRSay – January 4, 2021
Howard J. Rubenstein, an iconic figure who founded the New York-based PR agency that bears his name in 1954, died on Dec. 29. He was 88.

How Will the Media Cover a Post-Trump World?
By Jon Gingerich
O’Dwyer’s – January 4, 2021
Given that we’re coming up on the end of the Trump era, it’s completely reasonable to wonder what effects the incoming administration might have on our newsrooms. To put it bluntly: what the hell is the press going to talk about once their favorite villain is gone?

2020: The Year Data Saved The World
By Shonali Burke
Shonali Burke Consulting – December 24, 2020
2020 will go down in history as the year data saved the world, even as it changed forever.

What 2020 Taught Us About Public Relations: Lessons for 2021 – BLND Public Relations
BLND Public Relations – December 31, 2020
2020 was a wild ride. Here are the top five takeaways our agency learned this year, and what we think public relations in 2021 will look like.

With business on the cusp of a seismic reset, comms strategies need to get more human
By Richard Carufel
Agility PR – January 4, 2021
Digital tech has ushered in a new movement for the way brands operate and reach stakeholders through communications methods, but particularly in a year as transformative as the one we’re coming out of, new research from tech communications firm SourceCode Communications finds more of a desire to put humanity at the core of everything companies do—which means priorities for business have to change in order to accommodate this shift.

Finding Reasons to Be Cheerful
By Simon Erskine Locke, Founder & CEO of CommunicationsMatch
CommPro (UK) – January 4, 2021
At this time, we need to find, as the 1979 Ian Dury and the Blockheads song goes, “Reasons to Be Cheerful.” (If you’ve never come across the song – I encourage you to take a listen. It’s an earworm.)

Pixar’s Soul’s message resonates in “hustle-driven” PR industry
By Arik Hanson, Principal of ACH Communications
Communications Conversations – December 29, 2020
After watching it, the movie’s primary message was one that resonated specifically with me–as a professional working in the communications and social media world.

PR Tips For Securing A TV Segment
By Veronica Amenta
Crenshaw Communications – December 29, 2020
Pitching print media and broadcast require a different pitching strategy. Check out some PR tips for landing that TV interview.

Accepting the Agency Rose: My Pandemic Job Search
By Alyssa Damato
Culpwrit – January 4, 2021
Fellow Bachelor Nation fan lands the final rose she coveted — a full-time agency position. Here’s the story to her career-launch journey.

7 brands that pulled off PR miracles in an uncertain year
By Michelle Garrett
Muck Rack Blog – December 29, 2020
In 2020, a lot of brands had to throw out most of their carefully crafted PR plans. These 7 brands deserve recognition for excelling against the odds.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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