Daily PR Brief – Mon 01/06/20


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Check out some of today’s best

PR/Comms industry news clips:

media reports

 

The Headline Effect: Why your titles matter in public relations (Agility PR – January 6, 2020)

Does your media pitch sound like a bad country song? (Muck Rack Blog – January 6, 2020)

Dispelling PR Myths: Why Agencies Are The Perfect Place To Grow Your Career (Forbes – January 6, 2020)

How 2020 Will Drive a Communications Transformation (O’Dwyer’s – January 6, 2020)

When change fatigue strikes, seize the communication opportunity (PR Daily – January 6, 2020)

Strong Demand Seen for Acquisition of PR Firms in 2020 (PR News – January 3, 2020)

Lessons Earned: When Being Fearless is The Right PR Choice (Institute for Public Relations – January 6, 2020)

Which Social Media Platforms Will Thrive in 2020 (and Which Will Die) (BLND Public Relations – January 6, 2020)

Stop The Presses! (CommPro – January 4, 2020)

Communicating Change In A Service Environment (Tribe Inc. – January 3, 2020)

Summary Section:

The Headline Effect: Why your titles matter in public relations
By Larry Alton
Agility PR – January 6, 2020
Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read?

Does your media pitch sound like a bad country song?
By Tim O’Brien
Muck Rack Blog – January 6, 2020
What I’ve learned of late is that lot of pitches I receive (I mean a whole lot), tend to sound like a bad country song.

Dispelling PR Myths: Why Agencies Are The Perfect Place To Grow Your Career
By Philip A. Nardone Jr., President & CEO of PAN Communications
Forbes – January 6, 2020
The negative myths that dog us can be overcome. We just have to bust them, once and for all.

How 2020 Will Drive a Communications Transformation
By Jenn Deering Davis, VP of Global Communications, Content and Brand at Cision
O’Dwyer’s – January 6, 2020
This year, we’ve read about influencer fatigue, politics fatigue, social media fatigue, content fatigue and probably a dozen more kinds of fatigue. We’re also drowning in data, we’ve been told the press release may or may not be dead and trust in the media remains low. It occurred to me that an appropriate phrase to describe the age might be “everything fatigue.”

When change fatigue strikes, seize the communication opportunity
By Elizabeth Baskin, CEO at Tribe, Inc.
PR Daily – January 6, 2020
Employees often see change management initiatives as signs of trouble or, at the very least, sources of job stress. Internal communication teams worry about employees’ being overwhelmed by change fatigue.

Strong Demand Seen for Acquisition of PR Firms in 2020
By Seth Arenstein
PR News – January 3, 2020
As the quality of data communicators have access to becomes more sophisticated, so does our ability to make smarter decisions based on sound analytics.

Lessons Earned: When Being Fearless is The Right PR Choice
By Mike Fernandez
Institute for Public Relations – January 6, 2020
In this PRNEWS series, a  partnership with the Institute for Public Relations, industry leaders share difficult lessons.

Which Social Media Platforms Will Thrive in 2020 (and Which Will Die)
BLND Public Relations – January 6, 2020
Here are our public relations agency’s predictions for the social media sites that will thrive in 2020, and the ones that will die out.

Stop The Presses!
By Ronn Torossian, CEO of 5WPR
CommPro – January 4, 2020
Google’s new ad policy couldn’t have come at a worse time, particularly for nonprofit advocacy groups. For marketers at companies trying to make profits, like Ben & Jerry’s and Credo, who had been preparing their holiday ads, the changes could also be quite disruptive.

Communicating Change In A Service Environment
By Steve Baskin, President and Chief Strategy Officer, Tribe
Tribe Inc. – January 3, 2020
Effectively communicating change is difficult. It’s particularly difficult in a service environment where companies rely on front line employees to deliver the brand promise.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.