Daily PR Brief – Mon 01/08/18


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Check out some of today’s best PR industry news clips:

2018 PR Trends: Paid Media [Video] (SHIFT Communications – January 8, 2018) [VIDEO]
Five Killer Productivity Tools For Professionals On-The-Go (Forbes – January 5, 2018)
How Communicators Can Mine Data to Provide Strategic Guidance (PR News – January 5, 2018)
8 signs you’re a PR pro (PR Daily – January 5, 2018)
10 tips for enhancing your PR metrics in 2018 (Ragan – January 8, 2018)
9 Communications Leaders Give Their Take on How the C-Suite Values PR in the Data Age (PR News – January 5, 2018)
Why 95 percent of pitches get no interest (PR Daily – January 5, 2018)
Relationship Building in the Craft Beer Industry: A Study of PR within the Growing Artisanal and Locavore Movements (Institute for Public Relations – January 8, 2018)
The ABCs of Web Marketing for Communications Pros (Spin Sucks – January 8, 2018)
12 excellent tools to power PR efforts (PR Daily – January 8, 2018)

Summary Section:

2018 PR Trends: Paid Media [Video] [VIDEO]
By Christopher S. Penn
SHIFT Communications – January 8, 2018
2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media.

Five Killer Productivity Tools For Professionals On-The-Go
By Lindsay Nahmiache, Co-founder and CEO of Jive PR + Digital
Forbes – January 5, 2018
Keeping organized outside of an office environment is critical to success, especially when you’re being pulled in different directions at all hours of the day.

How Communicators Can Mine Data to Provide Strategic Guidance
By Jim Simon
PR News – January 5, 2018
We can agree that PR measurement is not just about numbers and tone. And it’s not about trying to measure a program’s absolute success or failure.

8 signs you’re a PR pro
By Beki Winchel
PR Daily – January 5, 2018
If you’re constantly checking your phone, can’t stand fake news, shine in front of a camera or struggle to explain your job to family and friends, you’re probably a communicator.

10 tips for enhancing your PR metrics in 2018
By William Comcowich
Ragan – January 8, 2018
Executives’ desire to see measurable return on investment didn’t evaporate with a turn of the calendar, nor did marketing’s encroachment on public relations’ turf. Here’s how to proceed.

9 Communications Leaders Give Their Take on How the C-Suite Values PR in the Data Age
By Samantha Wood
PR News – January 5, 2018
At PR News’ Communications Leadership Roundtable we were able to pull aside a few of these leaders to hear their thoughts on PR’s role in an organization.

Why 95 percent of pitches get no interest
By Nicole Fallon, Managing Editor of Business News Daily
PR Daily – January 5, 2018
The author explains why so many cold solicitations for coverage fall flat—and how you can improve your chances for success.

Relationship Building in the Craft Beer Industry: A Study of PR within the Growing Artisanal and Locavore Movements
By Patricia McCleary
Institute for Public Relations – January 8, 2018
In the past few years alone, the demand for local and artisanal products has skyrocketed.

The ABCs of Web Marketing for Communications Pros
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – January 8, 2018
Here is the ultimate list – the ABCs of web marketing, including 26 important characteristics of digital marketing plus additional content to back them up.

12 excellent tools to power PR efforts
By Beki Winchel
PR Daily – January 8, 2018
Get ahead of the competition and increase your effectiveness when sharing content online, finding and working with influencers, pitching journalists, writing copy and more.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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