Daily PR Brief – Mon 01/11/21

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How PR Fits Into Corporate Social Responsibility and 5 Brands That Get It Right (Cision Media Research – January 11, 2021)
PR Sector M&A Activity Declines, But Independents Stay Busy (PRovoke – January 11, 2021)

Summary Section:

The 5 Qualities of Successful PR Pros [VIDEO]
Landis Communications – January 11, 2021
What are the top 5 qualities that make for a successful PR pro? Watch as LCI’s Brianne Miller explains.

How To Rebrand After A PR Crisis: Nine Experts Weigh In
Forbes Agency Council – January 11, 2021
How can a company ensure the success of a rebrand driven by a PR crisis without risking further damage to its reputation?

Preparing for the Boom in Cleantech PR and Sustainability PR
By Eric Fischgrund
O’Dwyer’s – January 11, 2021
A Biden administration, and now a Democrat-controlled Senate and House, are set to make a big impact on the cleantech / renewable energy / sustainability sectors.

Make kindness your top KPI for 2021
By Esther-Mireya Tejeda
PR Daily – January 8, 2021
What are you measuring for the year ahead? Here’s how one communicator says companies should change how they thin about success and prosperity.

How the PR industry can—and must—do more on DE&I
By Garland Stansell, PRSA National Chair and CCO for Children’s of Alabama
Ragan – January 11, 2021
PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.

A Conversation With New PRSA CEO Linda Thomas Brooks
By John Elsasser
PRSay – January 11, 2021
Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA.

How PR Fits Into Corporate Social Responsibility and 5 Brands That Get It Right
By Maureen Beard
Cision Media Research – January 11, 2021
Find out why more brands are focusing their PR efforts on purpose and social responsibility and learn which companies are doing it well.

Your PR Primer: Including 2021 predictions for journalism report, Top 100 PR Influencer, PR liars and new faces at CIPR, AMEC, PRCA
By Stuart Bruce
PRmoment (UK) – January 11, 2021
I didn’t hit you with a PR Primer on the first week back at work as I didn’t think anyone would have time to read it. It’s been a roller coaster week hasn’t it?

How to Write a GREAT Press Release
CommPro (UK) – January 9, 2021
We often think we’re writing for the masses, when really the goal is to reach appropriate key audiences – whether it be journalists, the general public, consumers, decision-makers, influencers – or all of the above. But there are certain elements of a press release that should be kept in mind as you write it that will make your news more engaging, readable AND more likely to be reported on, followed, and shared – and that goes for any medium.

PR Sector M&A Activity Declines, But Independents Stay Busy
By Paul Holmes
PRovoke – January 11, 2021
Mergers and acquisition activity in the public relations sector declined considerably in 2020, with the lack of visibility resulting from the Covid-19 pandemic putting plans on hold.

The Daily PR Brief is put together by media analysts at ITK Information Services.

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