Daily PR Brief – Mon 01/13/20


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Check out some of today’s best

PR/Comms industry news clips:

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How Technology Redefines Crisis Readiness (O’Dwyer’s – January 13, 2020)

5 marketing and PR campaigns that wowed us in 2019 (PR Daily – January 13, 2020)

Former Burson Chair Puts Focus on Personalities in PR Crises (PR News – January 13, 2020)

Fireside Chat on Artificial Intelligence (AI) in Communications: A Peek Inside PayPal’s Playbook (Meltwater Blog – January 13, 2020)

In Memoriam: PR Legend Harold Burson, APR, Fellow PRSA (Public Relations Society of America – January 11, 2020)

Messaging Is Overrated | Ishmael’s Corner (Ishmael’s Corner – The Hoffman Agency – January 13, 2020)

PR Masters Series Podcast, Episode #19 – James Lukaszewski (CommPro – January 12, 2020) [PODCAST]

Bad business writing isn’t just annoying — it’s expensive (Muck Rack Blog – January 10, 2020)

The key media relations lesson from ‘Megxit’ (Media First (UK) – January 13, 2020)

Evolution Or Revolution (Everything PR – January 13, 2020)

Why Marketers Need to Become Change Agents in the Decade Ahead (PAN Communications – January 10, 2020)

Summary Section:

How Technology Redefines Crisis Readiness
By Elizabeth Cholis
O’Dwyer’s – January 13, 2020
Any crisis communications manual relegated to a binder on the shelf is bound to gather dust. Many organizations’ strategies—too outdated and dense to be useful—languish virtually untouched on an office shelf or in a forgotten shared drive.

5 marketing and PR campaigns that wowed us in 2019
By William Comcowich
PR Daily – January 13, 2020
From Popeyes’ triumph in the Chicken Sandwich Wars to Airbnb’s dreamhouse getaway, creative agility carried the day. Takeaways from these and other efforts abound.

Former Burson Chair Puts Focus on Personalities in PR Crises
By Seth Arenstein
PR News – January 13, 2020
Jim Lindheim had a seat at the table during some of the biggest PR crises. A former chairman of Burson- Marsteller (1995-1996), Lindheim worked on the Tylenol and Bhopal crises, as well as the New Coke PR crisis, to name just a few.

Fireside Chat on Artificial Intelligence (AI) in Communications: A Peek Inside PayPal’s Playbook
By Anna Laurila
Meltwater Blog – January 13, 2020
Featured in this post are the highlights of a fireside chat between PayPal’s Amanda Coffee, one of PRWeek’s Women to Watch 2019, and Gideon Fidelzeid, managing editor of PRWeek.

In Memoriam: PR Legend Harold Burson, APR, Fellow PRSA
By John Elsasser
Public Relations Society of America – January 11, 2020
Burson, once described by PRWeek as “the century’s most influential PR figure,” was a PRSA member for more than 60 years. He started Burson-Marsteller in 1953 with Bill Marsteller. Under their leadership, the agency became a global powerhouse with 2,500 employees in 50 offices.

Messaging Is Overrated | Ishmael’s Corner
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – January 13, 2020
Every communications consultancy offers a messaging workshop. I’m all for having a plan, but what impressions are we striving to impart?

PR Masters Series Podcast, Episode #19 – James Lukaszewski [PODCAST]
CommPro – January 12, 2020
Today’s guest is James E. Lukaszewski,, America’s Crisis Guru and president of The Lukaszewski Group.

Bad business writing isn’t just annoying — it’s expensive
By Michelle Garrett
Muck Rack Blog – January 10, 2020
It’s been said that everyone thinks they can write — but alas, not everyone can write well. Typos. They’re everywhere.

The key media relations lesson from ‘Megxit’
By Adam Fisher
Media First (UK) – January 13, 2020
It is the story that has dominated the news for the past few days. And while we have little to add to the endless overall coverage of the Meghan and Harry saga – or Megxit at it has inevitably been labelled – there is a crucial media relations and crisis communications element to the story which caught our eye.

Evolution Or Revolution
By Jade Minh
Everything PR – January 13, 2020
At a time of low unemployment with boomers retiring and a younger job market holding different values, companies wishing to fill vacating positions need to reassess and adapt to the changing landscape if they intend to maintain a viable workforce.

Why Marketers Need to Become Change Agents in the Decade Ahead
By Sian Kilgour
PAN Communications – January 10, 2020
Earlier this week, Campaign magazine hosted an industry briefing exploring the big themes and issues facing brands, businesses and their agencies for the year – and indeed the decade – ahead. I had a chance to attend the event and learn from people who will be at the forefront of these changes. Let’s take a look at some of the key themes and trends that were discussed.


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