Daily PR Brief – Mon 01/14/19


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Check out some of today’s best PR/Comms industry news clips:

North American SABRE Jury Adds Global Agency Leaders (The Holmes Report – January 14, 2019)

The PR Pro’s Guide to a 2019 Fresh Start Digital Declutter (Spin Sucks – January 14, 2019)

Help Your Employees Set Professional Goals With These 15 Tips (Forbes – January 14, 2019)

New Year, New PR Game (O’Dwyer’s – January 11, 2019)

20 common PR habits that drive journalists bonkers (Ragan – January 14, 2019)

Do This One Simple Thing Every Day for a Picture-Perfect PR Life (PR News – January 14, 2019)

Edgy Brands: How to Be Sassy, but Keep It Classy, on Social (Meltwater Blog – January 13, 2019)

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand (5W Public Relations – January 14, 2019)

5 Tips To Build Stronger Media Relationships In 2019 (Crenshaw Communications – January 11, 2019)

Six PR tactics to stay ahead of the competition (Behind the Lines – January 14, 2019)

Summary Section:

North American SABRE Jury Adds Global Agency Leaders
The Holmes Report – January 14, 2019
Senior executives from the world’s leading public relations agencies have joined the jury for the 2019 North American SABRE Awards, which are currently open for entries.

The PR Pro’s Guide to a 2019 Fresh Start Digital Declutter
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – January 14, 2019
Ready, set, declutter! Start the new year right with a clean digital slate. Follow these steps to complete a 2019 digital declutter.

Help Your Employees Set Professional Goals With These 15 Tips
Forbes – January 14, 2019
A panel of Forbes Communications Council members explain how they strategize with their employees to set goals that ultimately increase engagement and productivity.

New Year, New PR Game
By Tara Reid
O’Dwyer’s – January 11, 2019
It’s a new year, which means nearly every brand in the country will be leveraging some variation of the “New Year, New You” theme for earned editorial, viral buzz and increased awareness. 

20 common PR habits that drive journalists bonkers
By Shalon Roth, Founder of PR-it
Ragan – January 14, 2019
Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos 20 common PR habits that annoy journalists

Do This One Simple Thing Every Day for a Picture-Perfect PR Life
By Diane Schwartz
PR News – January 14, 2019
Does your brand’s image need a coat of paint? Communicators need to own the palette that defines their brand.

Edgy Brands: How to Be Sassy, but Keep It Classy, on Social
By Meltwater
Meltwater Blog – January 13, 2019
What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals. Edgy brands know that sometimes it’s just about being a little bit sassy and smart.

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand
5W Public Relations – January 14, 2019
The lesson here is twofold: Understand when a market is shifting and, when opportunity presents itself, you need to have a message ready to capture it.

5 Tips To Build Stronger Media Relationships In 2019
By Chris Harihar
Crenshaw Communications – January 11, 2019
So how can tech brands build lasting bonds with media today? Here’s what works for me.

Six PR tactics to stay ahead of the competition
By Ronn Torossian
Behind the Lines – January 14, 2019
With the amount of competition out there right now, it has become harder and harder to attract new customers as well as to retain old ones.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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