Daily PR Brief – Mon 01/27/20


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Check out some of today’s best

PR/Comms industry news clips:

monitor media mentions

Book It! 8 PR Tips For Nailing TV Segments (Crenshaw Communications – January 25, 2020)

Crisis Review: The Top 20 Crises Of 2019 (Part 2 Of 3) (The Holmes Report – January 27, 2020)

Climate Change Becomes Top Issue Facing Corporate Brands (O’Dwyer’s – January 24, 2020)

11 steps for developing PR presentations that wow top execs (PR Daily – January 27, 2020)

Facebook Cracks Down on ‘Deepfakes,’ Mirroring a Trend in User Preferences (PR News – January 24, 2020)

Mulling on the (potentially) happy marriage of PR and SEO (Ishmael’s Corner – The Hoffman Agency – January 25, 2020) [PODCAST]

Industry 4.0: Execs are embracing a responsibility beyond profit—4 key areas of focus (Agility PR – January 27, 2020)

PR Masters Series Podcast, Episode #20 – Barbara Bates, Group CEO of Hotwire (CommPro – January 27, 2020) [PODCAST]

Return on Reputation: A Business Case for Diversity, Equity and Inclusion (culpwrit – January 27, 2020)

Is everyone entitled to PR representation? (Influence (UK) – January 27, 2020)

Summary Section:

Book It! 8 PR Tips For Nailing TV Segments
By Laurie Graff
Crenshaw Communications – January 25, 2020
Cable news, in fact, is booming. And for many of us in PR, there’s nothing better than getting your client a nice, juicy segment on TV.

Crisis Review: The Top 20 Crises Of 2019 (Part 2 Of 3)
The Holmes Report – January 27, 2020
Part two of our annual Crisis Review features PG&E, McDonald’s, WeWork, Juul, Prince Andrew and the USC.

Climate Change Becomes Top Issue Facing Corporate Brands
By Jon Gingerich
O’Dwyer’s – January 24, 2020
Climate change now leads as the single greatest issue facing corporate brands today, according to an annual analysis of social issues affecting companies by strategy firm High Lantern Group.

11 steps for developing PR presentations that wow top execs
By William Comcowich
PR Daily – January 27, 2020
You have to speak their language and key on the numbers that matter most to them. Here’s how to plan your talk, excise needless details, and deliver attention-grabbing metrics.

Facebook Cracks Down on ‘Deepfakes,’ Mirroring a Trend in User Preferences
By Sophie Maerowitz
PR News – January 24, 2020
As Facebook launches the fight against deepfakes in earnest, Instagram users yearn for more authentic visuals.

Mulling on the (potentially) happy marriage of PR and SEO [PODCAST]
By Mark Pinsent, Managing Director, Hoffman Europe
Ishmael’s Corner – The Hoffman Agency – January 25, 2020
I recently jumped in the podcast studio with SEO expert Chris Lee to discuss the current state of the PR industry’s approach to SEO.

Industry 4.0: Execs are embracing a responsibility beyond profit—4 key areas of focus
By Richard Carufel
Agility PR – January 27, 2020
Corporate social responsibility was a central issue at the World Economic Forum (WEF) in Davos earlier this month. Business leaders around the world are increasingly embracing a new form of capitalism.

PR Masters Series Podcast, Episode #20 – Barbara Bates, Group CEO of Hotwire [PODCAST]
CommPro – January 27, 2020
Barbara started her career as an on-air journalist, then transitioned into the Benjamin Group – a leader in tech communications at the time. Soon after, she joined forces with her two best friends, who had been working with Regis McKenna, to create Eastwick – the first independent, fully tech-focused agency in Silicon Valley.

Return on Reputation: A Business Case for Diversity, Equity and Inclusion
By Corrie J. Younginer
culpwrit – January 27, 2020
DePaul PRAD grad student Corrie Younginer asks Aflac’s Catherine Hernandez–Blades about D&I, corporate social responsibility and mentorship.

Is everyone entitled to PR representation?
By Lisa Jones, Account Director, Liquid PR
Influence (UK) – January 27, 2020
We were sat in circular rows ensuring everyone was part of the debate, which asked the provocative question, ‘Is everyone entitled to PR representation?’ Cue a discussion which covered money, ethics, professionalism, spin, skills, training, leadership, PR as a management function and the ubiquitous ‘what is PR?’


The Daily PR Brief is put together by media analysts at ITK Information Services.

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