Daily PR Brief – Mon 01/29/18


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Check out some of today’s best PR industry news clips:

Announcing Ragan’s 2017 Employee Communications Awards finalists (Ragan – January 29, 2018)
4 Ways Your Competitors Are Already Using Media Monitoring (Mention Blog – January 29, 2018)
Nasdaq sells PR, web hosting, and GlobeNewswire to West Corporation (PR Week – January 29, 2018)
3 ways to make your social media efforts soar (PR Daily – January 26, 2018)
8 terrific alternatives to cranking out a press release (Ragan – January 29, 2018)
Ethical Decision-Making: Why Good People Do Bad Things (Spin Sucks – January 29, 2018)
Surveying the Past, Present and Future of PR (Public Relations Society of America – January 29, 2018)
2 ways to get the best inside news first (Axia Public Relations – January 29, 2018)
3 Ways AI Will Help PR in 2018 (Business 2 Community – January 29, 2018)
News from: 5Wpr, Edelman, W20 Group, and Bratskeir & Company (Everything PR – January 29, 2018)
How hard data can bolster your PR efforts (Ragan – January 29, 2018)

Summary Section:

Announcing Ragan’s 2017 Employee Communications Awards finalists
Ragan – January 29, 2018
We found the year’s best internal content, campaigns and cultural initiatives. We’re excited to name the finalists of Ragan’s 2017 Employee Communications Awards.

4 Ways Your Competitors Are Already Using Media Monitoring
By Sreeram Sreenivasan
Mention Blog – January 29, 2018
One of the simplest ways to learn more about your industry is to study the competition. Learn how other companies like yours use media monitoring to excel!

Nasdaq sells PR, web hosting, and GlobeNewswire to West Corporation
By Sean Czarnecki
PR Week – January 29, 2018
Nasdaq has sold its PR and digital media services businesses, including GlobeNewswire, to West Corporation for $335 million, the stock exchange said on Monday.

3 ways to make your social media efforts soar
By Beki Winchel
PR Daily – January 26, 2018
You don’t have to work for a large organization or a sexy brand to entice employees and consumers to interact with you online. Consider these insights from a health care PR pro.

8 terrific alternatives to cranking out a press release
By Michelle Garrett
Ragan – January 29, 2018
You might try a visual format, such as an infographic or video, to get your client’s news out, or maybe send a story pitch to your favorite reporter. As a backup, there’s always self-publishing.

Ethical Decision-Making: Why Good People Do Bad Things
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – January 29, 2018
Sometimes good people do bad things, that’s why ethical decision-making in business is something we all need to think about.

Surveying the Past, Present and Future of PR
By Ray Kotcher, APR, Fellow PRSA
Public Relations Society of America – January 29, 2018
For more than 100 years, all of us — agencies, clients and educators, working together around the world through mutuality of endeavor — defined a new industry.

2 ways to get the best inside news first
By Noell Ochieng
Axia Public Relations – January 29, 2018
Learn how you, as a PR professional, can know the latest in internal news for the company you work for with this blog post from Axia Public Relations.

3 Ways AI Will Help PR in 2018
By Meredith L. Eaton, Vice President at March Communications
Business 2 Community – January 29, 2018
For those – like me – who jump at the mention of new tech, the trend to watch for 2018 is the incorporation of AI (artificial intelligence), which I see playing a role in three main ways.

News from: 5Wpr, Edelman, W20 Group, and Bratskeir & Company 
By JamesD
Everything PR – January 29, 2018
Read the latest news of what’s happening at 5WPR, Edelman, W2O Group, Bratskeir & Company, and Joyce Sevilla PR.

How hard data can bolster your PR efforts
By Simon Bossick
Ragan – January 29, 2018
Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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