Check out some of today’s best
PR/Comms industry news clips:
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PR Daily Awards 2020 Winners
Ragan – January 29, 2021
This year’s winners for Ragan’s PR Daily Awards created impressive campaigns and content. They represent the organizations and communications teams behind the best communications campaigns, projects, initiatives and content from the past year.
B2B PR: Effective B2B Public Relations Trends for 2021
5W Public Relations – February 1, 2021
In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more.
The long-term impact of lockdowns on PR office culture
By Daney Parker
PRmoment (UK) – January 28, 2021
We asked PRs how the lockdowns have impacted their office culture now and the likely long-term effects. Themes related to this issue were discussed in a recent “We’re all busy but we’re not happy” PRmomoment Podcast.
PR’s Top Pros Talk: Kathy Bloomgarden [VIDEO]
By Steve Barnes
O’Dwyer’s – January 29, 2021
Empathy and innovation will go a long way toward ensuring success for PR pros in the coming year, Ruder Finn CEO Kathy Bloomgarden tells Doug Simon in the latest “PR’s Top Pros Talk” video interview.
Many businesses’ COVID response could cost them employees
By Richard Carufel
Agility PR – February 1, 2021
New research from employee engagement service provider SilkRoad Technology, in partnership with OnePoll, reveals that two in five office workers plan to resign and find a new job based on how their company handled its pandemic response.
Black History Month: A Time to Walk the Black Lives Matter Talk?
By Simon Erskine Locke, Founder & CEO of CommunicationsMatch
CommPro (UK) – February 1, 2021
If we are truly awake to the issue of racism and the importance of diversity in the industry, we understand that what we do this month, and every day in the future matters, far more than what we say when the spotlight is upon us.
Dubai, the UK Travel Ban and Influencers – would a Diverse Comms team have helped?
By Alex Malouf
Influence (UK) – January 29, 2021
Countless UK influencers have flown over to Dubai over Christmas, and it’s fair to say that the British public has noticed. With public perception influencing policy, why didn’t the communications team notice this sentiment and flag up the issue to superiors?
PR Purists Kvetch About New Paid-Earned Media Models
By Scott Baradell, Founder and CEO of Idea Grove
Spin Sucks – February 1, 2021
The new paid-earned media models through Forbes, Newsweek, and Rolling Stone provide massive opportunities for PR pros, says Scott Baradell.
Crisis Review: The Top 20 Crises Of 2020 (Part 3 Of 3)
PRovoke – February 1, 2021
Our annual Crisis Review concludes with our editors addressing Wayfair, Ant Group, Crossfit, Dominic Cummings, HSBC, Wetherspoons and Goya Foods.
How Crisis Communication has Changed
By Jim Crickell
Everything PR – February 1, 2021
After months of a global pandemic, uncertainty and protests have changed the meaning of crisis communication. Some experts in the field are going even as far as to say that everyone is a crisis communicator these days.
Smart globalization: How PR pros should approach the global marketplace
By Montieth Illingworth
PR Daily – January 29, 2021
As a post-pandemic world tries to rebuild essential connections, what should smart PR people think about their strategy in an interconnected, borderless media landscape?
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.