Daily PR Brief – Mon 02/04/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring PR Lessons from the Super Bowl (PR News – February 4, 2019)

When CEOs Come Out Swinging: PR Nightmare Or Home Run? (Forbes – February 4, 2019)

PR Lessons from SXSW (O’Dwyer’s – February 4, 2019)

4 reasons ‘publicist’ is a dirty word in PR (PR Daily – February 4, 2019)

Crisis Review: The Top 20 Crises Of 2018 (Part 3 Of 3) (The Holmes Report – February 4, 2019)

The Diversity & Inclusion Disconnect: The Difference Between Employers’ and Employees’ Perception of D&I (Institute for Public Relations – February 4, 2019)

Using PR to Respond to Declining Consumer Trust (5W Public Relations – February 4, 2019)

Creative Uses for Google Analytics in Public Relations (SHIFT Communications – February 4, 2019)

New Tax Benefit for PR Agencies? (O’Dwyer’s – February 1, 2019)

5 common misconceptions about public relations (Ragan – February 4, 2019)

Summary Section:

PR Lessons from the Super Bowl
By Seth Arenstein, Editor of PR News
PR News – February 4, 2019
The PR lessons started about 30 minutes before the game.

When CEOs Come Out Swinging: PR Nightmare Or Home Run?
By Matthew Abenante
Forbes – February 4, 2019
Some CEOs have thrown caution to the wind in expressing their indignation about what they perceive as unfair treatment by industry analysts or regulators.

PR Lessons from SXSW
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – February 4, 2019
While the fundamental lesson is that engagement — instigating and nurturing conversation — between brands, experts and consumers remains a vital tool for success, there are a few specific tools or lessons marketers and PR pros can take away from big events such as SXSW.

4 reasons ‘publicist’ is a dirty word in PR
By Julie Wright, President, (W)right On Communications
PR Daily – February 4, 2019
Does the title of ‘publicist’ really reflect all the work and expertise you bring to the table? Here are some reasons to rebrand yourself. 

Crisis Review: The Top 20 Crises Of 2018 (Part 3 Of 3)
The Holmes Report – February 4, 2019
Our annual Crisis Review concludes with Pret a Manger, Lactalis, Scofflaw, Goldman Sachs, H&M and Crockpot.

The Diversity & Inclusion Disconnect: The Difference Between Employers’ and Employees’ Perception of D&I
By Nicole Graney
Institute for Public Relations – February 4, 2019
A PRSA Foundation survey provides new insights on diversity and inclusion in the workplace.

Using PR to Respond to Declining Consumer Trust
5W Public Relations – February 4, 2019
Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. 

Creative Uses for Google Analytics in Public Relations
By Amrit Gill
SHIFT Communications – February 4, 2019
Do you ever get asked to prove the value of your PR work? Learn how you can use Google Analytics data to measure your efforts to your clients.

New Tax Benefit for PR Agencies?
By Richard Goldstein, Partner at Buchbinder Tunick & Company LLP
O’Dwyer’s – February 1, 2019
The Tax Cuts and Jobs Act made many changes to both individual and corporate taxes. 

5 common misconceptions about public relations
By Valentina Drofa
Ragan – February 4, 2019
Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid. 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.