Daily PR Brief – Mon 02/05/18


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Check out some of today’s best PR industry news clips:

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Change Your Company’s Giving Game For Good (Forbes – February 5, 2018)
7 deadly media relations sins (Ragan – February 5, 2018)
How to make brand journalism work for any organization (PR Daily – February 5, 2018)
4 digital PR and social media lessons from your favorite celebrities (PR Daily – February 5, 2018)
Dodge draws swift backlash over MLK commercial (Ragan – February 5, 2018)
Three Tips to Upgrade and Utilize Your Media List (Cision – February 5, 2018)
Three Reasons Why Innovation Is All About Communication (Forbes – February 5, 2018)
How to Find Stories and Create the Perfect Media Pitch (Spin Sucks – February 5, 2018)
The pros and cons of using a press release distribution service (Axia Public Relations – February 5, 2018)
Here are some of the benefits of a positive PR blockchain (Tech Aeris – February 4, 2018)

Summary Section:

Change Your Company’s Giving Game For Good
By Kelly Ehlers, Founder and President of Ideas That Evoke
Forbes – February 5, 2018
Applying that innovative, visionary approach to charitable giving can benefit both your local community and your business.

7 deadly media relations sins
By Beki Winchel
Ragan – February 5, 2018
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.

How to make brand journalism work for any organization
By Steph Marsh
PR Daily – February 5, 2018
Your company or enterprise, regardless of size and budget, can employ this marketing tactic. It’s all about sincerely engaging with consumers. To start, ask your employees to share their stories.

4 digital PR and social media lessons from your favorite celebrities
By Justine Figueroa
PR Daily – February 5, 2018
There are plenty of lessons your brand can apply to your social media strategy from watching the rise and fall of your favorite celebrities online.

Dodge draws swift backlash over MLK commercial
By Ted Kitterman
Ragan – February 5, 2018
Although many companies attempted to share a socially conscious message during the Super Bowl, the automaker sparked outrage with an ad that used the voice of MLK to sell trucks.

Three Tips to Upgrade and Utilize Your Media List
By Elizabeth Harmon
Cision – February 5, 2018
As PR professionals, the media list may arguably be one of the most important components in your outreach process.

Three Reasons Why Innovation Is All About Communication
By Alex Goryachev – Managing Director of Innovation Strategy and Programs, Cisco
Forbes – February 5, 2018
With the pace of change accelerating exponentially, communication is more important than ever.

How to Find Stories and Create the Perfect Media Pitch
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – February 5, 2018
Do you struggle to find interesting stories to pitch the media? These five techniques will help you create endless storylines for your next media pitch.

The pros and cons of using a press release distribution service
By Marjorie Comer
Axia Public Relations – February 5, 2018
Your money is better spent on direct, one-on-one pitching and building relationships with reporters. If you’re still interested in using a news wire distribution service, check out these pros and cons.

Here are some of the benefits of a positive PR blockchain
By Techaeris
Tech Aeris – February 4, 2018
To make a good PR blockchain, you have to be ready to utilize any opportunity to showcase your prowess in the industry.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.