Daily PR Brief – Mon 02/11/19


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Check out some of today’s best PR/Comms industry news clips:

media monitoring company Gucci’s sweater crisis perpetuates fashion PR embarrassments (Agility PR – February 11, 2019)

Three Ways To Foster Consistent Communication Across Your Brand (Forbes – February 8, 2019)

Freelance marketplace Nodal Labs appoints M&C Saatchi Public Relations for ICO prep (The Drum – February 11, 2019)

How to measure blogging efforts (Axia Public Relations – February 11, 2019)

4 tips to sustain your career growth as a young PR pro (PR Daily – February 11, 2019)

Marshalls Seeks PR Agency To Help Elevate Brand (The Holmes Report – February 11, 2019)

Measuring ROI on Social Continues to be a Major Challenge for Marketers (SHIFT Communications – February 11, 2019)

How Artificial Intelligence Can Change the Public Relations Industry (CommPro – February 11, 2019) [VIDEO]

6 questions with Gabrielle Korn from NYLON Magazine (Muck Rack Blog – February 11, 2019)

How Brands Can Earn More Press Coverage (Behind the Lines – February 8, 2019)

Summary Section:

Gucci’s sweater crisis perpetuates fashion PR embarrassments
By Ronn Torossian
Agility PR – February 11, 2019
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image.

Three Ways To Foster Consistent Communication Across Your Brand
By Dawn Perry, Senior Vice President, Brand Marketing for ERA Real Estate
Forbes – February 8, 2019
How do you break through all the noise? How do you make sure policies and guidance are properly understood?

Freelance marketplace Nodal Labs appoints M&C Saatchi Public Relations for ICO prep
By John McCarthy
The Drum – February 11, 2019
A six-figure annual fee delivers from the agency media relations, events, social/community management and content development, as the brand launches and approaches a prospective ICO.

How to measure blogging efforts
By Becca McClure
Axia Public Relations – February 11, 2019
At Axia Public Relations, we use the following metrics to gauge our blogging efforts and ensure blogging remains effective for our clients: blog views, blog subscribers, blog conversions.

4 tips to sustain your career growth as a young PR pro
By Tommy Morgan, Public Relations Senior Account Executive at Sage Communications
PR Daily – February 11, 2019
Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry.

Marshalls Seeks PR Agency To Help Elevate Brand
By Diana Marszalek
The Holmes Report – February 11, 2019
The off-price retailer is currently searching for project support, while MSL remains in place as the company’s agency of record.

Measuring ROI on Social Continues to be a Major Challenge for Marketers
By Matt Raven
SHIFT Communications – February 11, 2019
Wondering how to overcome the challenge of measuring ROI on social? You’re not alone. Read about strategies you can use to measure the value of your campaigns.

How Artificial Intelligence Can Change the Public Relations Industry [VIDEO]
CommPro – February 11, 2019
Martin Waxman, CEO of Waxman Communications joins Doug Simon, CEO of D S Simon Media to talk about the changes that artificial intelligence is beginning to have in Public Relations and how in-house and agency communicators can use this technology to their advantage.

6 questions with Gabrielle Korn from NYLON Magazine
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – February 11, 2019
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Gabrielle Korn, editor in chief at NYLON Magazine.

How Brands Can Earn More Press Coverage
By Ronn Torossian
Behind the Lines – February 8, 2019
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.