Daily PR Brief – Mon 02/12/18


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Check out some of today’s best PR industry news clips:

How To Spot A Lie In 5 Seconds (And The Biggest Lie I Ever Told In PR) (Forbes – February 10, 2018)
15 marketing certifications available online (PR Daily – February 12, 2018)
Apple Reeling from Handset Slowdown PR Backlash (O’Dwyer’s – February 12, 2018)
3 Ways Unilever Benefits From Its Threat to Pull Facebook, Google Ads (PR News – February 12, 2018)
Videos: 2018 Top Women in PR Honorees Share Their Inspirations (PR News – February 9, 2018) [VIDEO]
Pitching success stories from PR pros in the trenches (Meltwater Blog – February 11, 2018)
How Do You Respond During an Emotional Crisis? (Spin Sucks – February 12, 2018)
8 terrific alternatives to cranking out a press release (PR Daily – February 12, 2018)
raceAhead: Why Is Public Relations So White? (Fortune – February 9, 2018) [VIDEO]
It’s Time to Rethink the Request for Proposals Process (Landis Communications INC. – February 12, 2018)
How PR Is the New Link Building #SEMrushchat (SEMrush – February 12, 2018)

Summary Section:

How To Spot A Lie In 5 Seconds (And The Biggest Lie I Ever Told In PR)
By Cheryl Conner
Forbes – February 10, 2018
Here’s how to tell when someone is lying, and what it means for your business PR.

15 marketing certifications available online
By Matthew Royse
PR Daily – February 12, 2018
Whether you are new to the industry or a seasoned pro looking for a promotion, these programs can help you beef up your résumé.

Apple Reeling from Handset Slowdown PR Backlash
By Ronn Torossian
O’Dwyer’s – February 12, 2018
Ronn Torossian Apple shocked the tech world in late December when it admitted it had intentionally slowed down the performance of older iPhone handsets via its operating software updates.

3 Ways Unilever Benefits From Its Threat to Pull Facebook, Google Ads
By Jerry Ascierto
PR News – February 12, 2018
Unilever is threatening to pull ads from the likes of Facebook, Twitter and Google—but the way the consumer goods giant conveyed that message has been as powerful as the message itself.

Videos: 2018 Top Women in PR Honorees Share Their Inspirations [VIDEO]
By Samantha Wood
PR News – February 9, 2018
On Jan. 23, PR News celebrated the Top Women in PR. We interviewed our keynoter and a few of the Top Women honorees.

Pitching success stories from PR pros in the trenches
By Michelle Garrett
Meltwater Blog – February 11, 2018
It’s tough for PR pros out there in the media pitching trenches. That’s why hearing pitching success stories can keep you going, knowing what’s possible with a well-thought-out strategy.

How Do You Respond During an Emotional Crisis?
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – February 12, 2018
You know what to do when your organization faces a crisis, but how about when you face one yourself? Build your emotional crisis plan with these steps.

8 terrific alternatives to cranking out a press release
By Michelle Garrett
PR Daily – February 12, 2018
You might try a visual format, such as an infographic or video, to get your client’s news out, or maybe send a story pitch to your favorite reporter. As a backup, there’s always self-publishing.

raceAhead: Why Is Public Relations So White? [VIDEO]
By Ellen McGirt
Fortune – February 9, 2018
A new video from PR Week features black public relations professionals telling the truth about the lack of diversity in the profession.

It’s Time to Rethink the Request for Proposals Process
By Aaron Blank, CEO of The Fearey Group
Landis Communications INC. – February 12, 2018
It’s time to throw out this archaic search for hire model and instead establish an RFP process that’s relationship-based from the outset.

How PR Is the New Link Building #SEMrushchat
By Becky Shindell
SEMrush – February 12, 2018
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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