Daily PR Brief – Mon 02/25/19


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Check out some of today’s best PR/Comms industry news clips:

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What Hollywood Taught Me About Business and Reputation (Entrepreneur – February 25, 2019)

PR After Tragedy: Syracuse Coach Responds (O’Dwyer’s – February 25, 2019)

Asda’a BCW’s Sunil John on the PR industry’s evolution in MENA (Ep. 151) (The Echo Chamber podcast | Holmes Report – February 25, 2019) [PODCAST]

Lessons for Brands from the anti-Nike-Kaepernick Social Effort (PR News – February 22, 2019)

Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide (Meltwater Blog – February 24, 2019)

The Case for Diversity in PR and Marketing (5W Public Relations – February 23, 2019)

A Clinical Look at Huawei’s Reputation Management (Ishmael’s Corner – The Hoffman Agency – February 24, 2019)

5 Lessons PR Pros Can Learn from Game of Thrones (SHIFT Communications – February 25, 2019)

3 PR Takes On YouTube’s Brand Safety Scandal (Crenshaw Communications – February 22, 2019)

How to pitch op-eds: 8 tips from an editor (Muck Rack Blog – February 25, 2019)

Don’t Be DOA! What They Say About First Impressions Goes Double for News Releases (CommPro – February 24, 2019)

Summary Section:

What Hollywood Taught Me About Business and Reputation
By Lida Citroën
Entrepreneur – February 25, 2019
Growing up in Hollywood shaped my view about authenticity, confidence and personal branding.

PR After Tragedy: Syracuse Coach Responds
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – February 25, 2019
When tragedy strikes, especially if you feel you’re innocent of wrongdoing, you need to get out in front of the story. 

Asda’a BCW’s Sunil John on the PR industry’s evolution in MENA (Ep. 151) [PODCAST]
The Echo Chamber podcast | Holmes Report – February 25, 2019
Asda’a BCW president Sunil John joins the Echo Chamber to discuss the evolution of the Middle East and North Africa PR industries. 

Lessons for Brands from the anti-Nike-Kaepernick Social Effort
By Jay Solomon and Aftan Snyder, APCO Worldwide
PR News – February 22, 2019
Nike came under digital attack after it rolled out the Colin Kaepernick campaign.

Crisis Communications: To Respond or Not? 3 Questions to Ask Yourself Before You Decide
By Jon Pushkin
Meltwater Blog – February 24, 2019
Should we respond? Find out how to handle crisis communications the right way.

The Case for Diversity in PR and Marketing
5W Public Relations – February 23, 2019
Due to the diversity gap in the industry, the perspectives of huge swathes of the population are being kept at the margin, leading to near-constant, image-destroying blunders that can derail a campaign in the short-term and a brand in the long-term.

A Clinical Look at Huawei’s Reputation Management
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – February 24, 2019
Is Huawei making the right moves to manage its reputation? What else should it be doing from a PR standpoint?

5 Lessons PR Pros Can Learn from Game of Thrones
By Taylor Gallagher
SHIFT Communications – February 25, 2019
Game of Thrones can teach you a lot about PR. Here are 5 lessons PR professionals should keep in mind when facing whatever battles lie ahead.

3 PR Takes On YouTube’s Brand Safety Scandal
By Chris Harihar
Crenshaw Communications – February 22, 2019
YouTube had a very bad week. But to its credit, the platform has responded aggressively, promising to clean up its comments system, improve its video recommendations engine, and apply more stringent brand safety standards.

How to pitch op-eds: 8 tips from an editor
By Rachael Revesz
Muck Rack Blog – February 25, 2019
The burgeoning world of opinion journalism means there are ever new avenues for PR professionals to try and get their clients, products and campaigns coverage in mainstream outlets.

Don’t Be DOA! What They Say About First Impressions Goes Double for News Releases
By Thomas Madden, CEO of TransMedia Group
CommPro – February 24, 2019
Don’t write them like everyone else. Be startlingly different.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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