Daily PR Brief – Mon 02/26/18


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Check out some of today’s best PR industry news clips:

media monitoring

 

The New Rules For Public Relations Success (Forbes – February 25, 2018)
5 common influencer problems PR pros can fix (PR Daily – February 26, 2018)
Employee Communications Award Winners 2017 (Ragan – February 26, 2018)
Alex Malouf on PR talent; Spry’s Angie Schneider (Ep. 108) (The Echo Chamber Podcast – February 26, 2018) [PODCAST]
From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own (PR News – February 26, 2018)
The Importance of Active Listening in Communications (Spin Sucks – February 26, 2018)
Revisiting Twitter’s 280-Character Limit: What’s Working Today (SHIFT Communications – February 26, 2018)
Will the Communications Industry Change Because of President Trump? (Ishmael’s Corner – The Hoffman Agency – February 25, 2018)
Five Points To Consider When Choosing A Cause-Related Partner (Forbes – February 26, 2018)
Infographic: Handy media interview checklist (PR Daily – February 26, 2018) [Infographic]
New report: Global public relations (PR) tools market forecast to 2023 (WhaTech – February 26, 2018)

Summary Section:

The New Rules For Public Relations Success
By Cheryl Conner
Forbes – February 25, 2018
The more things change in public relations, the more important to also remember that some rules stay the same.

5 common influencer problems PR pros can fix
By Kayla Matthews
PR Daily – February 26, 2018
Working with an internet celebrity can be a big boost to your brand, but the marketing strategy can be a tricky needle to thread. Here are some common mistakes that defeat sloppy campaigns.

Employee Communications Award Winners 2017
Ragan – February 26, 2018
This special edition honors the most creative and forward-thinking campaigns created by this year’s applicants. Ragan is excited to recognize the recipients of its 2017 Employee Communications Awards.

Alex Malouf on PR talent; Spry’s Angie Schneider (Ep. 108) [PODCAST]
By Arun Sudhaman
The Echo Chamber Podcast – February 26, 2018
P&G’s Alex Malouf joins the Echo Chamber to discuss the talent crisis in the Middle East PR industry, focusing in particular on the challenges posed by localization and education.

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own
By Diane Schwartz
PR News – February 26, 2018
Here are nine hot trends communicators need to master.

The Importance of Active Listening in Communications
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – February 26, 2018
Are you a good listener? Active listening is a crucial part of communications, but very few people are good at it. Find out how you can improve your skills.

Revisiting Twitter’s 280-Character Limit: What’s Working Today
By Christopher S. Penn
SHIFT Communications – February 26, 2018
In mid-November 2017, we examined the new 280-character limit on Twitter. Now that we’ve had a few months pass, how has the landscape changed?

Will the Communications Industry Change Because of President Trump?
Ishmael’s Corner – The Hoffman Agency – February 25, 2018
President Trump broke rules in building a public profile that put him in the White House and continues to dominate the news cycle. Will others adopt these same tactics?

Five Points To Consider When Choosing A Cause-Related Partner
By Marielle Sologuren, VP of Pierson Grant Public Relations
Forbes – February 26, 2018
You can control the direction and the donation. But it won’t come to life if you don’t take the first step.

Infographic: Handy media interview checklist [Infographic]
By Robby Brumberg
PR Daily – February 26, 2018
Don’t get caught off guard on air. Anticipate tough questions, narrow down your talking points, and never forget that the mic might still be hot.

New report: Global public relations (PR) tools market forecast to 2023
WhaTech – February 26, 2018
This report focuses on Public Relations Tools in the global market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.