Daily PR Brief – Mon 03/05/18


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Check out some of today’s best PR industry news clips:

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95 tools to help you work smarter in public relations (Stephen Waddington – March 4, 2018)
Spring Clean Your PR Program (SHIFT Communications – March 5, 2018)
9 Expert Tips For Achieving Maximum Success With Your Digital Agency (Forbes – March 2, 2018)
Infographic: How your LinkedIn profile can give you an edge (PR Daily – March 5, 2018) [Infographic]
How Brands Can Survive and Thrive in the Post-Organic Apocalypse (PR News – March 2, 2018)
Why Strong Writing Skills Matter More than Ever For Today’s PR Pro (Meltwater Blog – March 4, 2018)
The Communicator’s Guide to Instagram Stories for Business (Spin Sucks – March 5, 2018)
The NRA’s PR Problem Is Affecting Us All (Forbes – March 3, 2018)
Effective PR Means One Message Does Not Fit All Audiences (WAV Group – March 5, 2018)
Could Artificial Intelligence Replace Manual Content Creation? (Mention Blog – March 5, 2018)

Summary Section:

95 tools to help you work smarter in public relations
By Stephen Waddington, Partner and Chief Engagement Officer, Ketchum
Stephen Waddington – March 4, 2018
The CIPR #AIinPR panel has published an initial list of tools collated from its crowdsourced project. You’ll almost certainly discover something to help you work smarter. (*Including ITK’s own Report Mule, under “Measurement”*)

Spring Clean Your PR Program
By Jennifer Toole
SHIFT Communications – March 5, 2018
Now is a good time to spring clean your PR program during this spring-like weather. Here are some tips on how to organize your PR programs and create new challenges.

9 Expert Tips For Achieving Maximum Success With Your Digital Agency
By Forbes Agency Council
Forbes – March 2, 2018
Helping your agency grow is challenging: There is a lot of competition out there, and too many ways to make a misstep. Here are some approaches that can solidify your foundations.

Infographic: How your LinkedIn profile can give you an edge [Infographic]
By Ted Kitterman
PR Daily – March 5, 2018
Managing your brand online can be a consuming process, but you can take simple steps to make sure your digital presence is professional and engaging. Try these on for size.

How Brands Can Survive and Thrive in the Post-Organic Apocalypse
By Jerry Ascierto
PR News – March 2, 2018
The “Facebook Apocalypse” dominated conversations at Social Media Marketing World 2018, as brands prepare for a post-organic new world order.

Why Strong Writing Skills Matter More than Ever For Today’s PR Pro
By Michelle Garrett
Meltwater Blog – March 4, 2018
Strong writing skills are more crucial than ever in public relations. Why? As paid and earned media move closer together, we see branded content continuing to drive traffic and sales to company websites.

The Communicator’s Guide to Instagram Stories for Business
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – March 5, 2018
Unsure how to use Instagram Stories for business? Or why you should? Learn how Instagram Stories affects your social strategy and how to use it effectively.

The NRA’s PR Problem Is Affecting Us All
By Cheryl Conner
Forbes – March 3, 2018
When it comes to hotly divisive issues such as the decision to support or distance your business from the NRA, there are no easy answers.

Effective PR Means One Message Does Not Fit All Audiences
By Kevin Hawkins
WAV Group – March 5, 2018
Too often public relations activities rely on the “spray and pray” method these days. It’s just too easy.

Could Artificial Intelligence Replace Manual Content Creation?
By Brad Smith
Mention Blog – March 5, 2018
Artificial intelligence is one of the hottest topics globally. But how will it impact content marketing and the businesses that rely on it? Read on.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.