Daily PR Brief – Mon 03/12/18


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Check out some of today’s best PR industry news clips:

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The Most Important Metric in PR Today (SHIFT Communications – March 12, 2018)
The 8 conversations every PR pro has with people in their lives (Muck Rack Blog – March 12, 2018)
How is PR like a banana? (Axia Public Relations – March 12, 2018)
How Top CEOs Leverage Social Media To Build A Following And Brand Loyalty (Forbes – March 11, 2018)
Television in Reach for Small PR Agencies (O’Dwyer’s – March 12, 2018)
Smart methods to keep an eye on your competition (PR Daily – March 9, 2018)
How Privacy Conscious Brands Can Gain an Edge on the Competition (Cision – March 12, 2018)
How Whole30 Will Make You Hungry for the PESO Model (Spin Sucks – March 12, 2018)
Guidance for adding humor into corporate writing (PR Daily – March 12, 2018)
Killing 3 negative myths about PR (Axia Public Relations – March 9, 2018)

Summary Section:

The Most Important Metric in PR Today
By Christopher S. Penn
SHIFT Communications – March 12, 2018
Branded non-negative search is the most important metric in public relations today. If you had to measure only one thing (you don’t), measuring branded non-negative search would be it.

The 8 conversations every PR pro has with people in their lives
By Julia Sahin
Muck Rack Blog – March 12, 2018
Behind every successful individual are people who have made an impact on her or him in their careers. Here are the typical conversations PR pros have with people around them.

How is PR like a banana?
By Noell Ochieng
Axia Public Relations – March 12, 2018
A banana is more than a tasty addition to your cereal. It’s a perfect metaphor for what makes successful public relations. Discover the multiple layers that make public relations work.

How Top CEOs Leverage Social Media To Build A Following And Brand Loyalty
By Cheryl Conner
Forbes – March 11, 2018
The majority of CEOs avoid social media, but at least a few are learning to use it exceptionally well. Here’s how.

Television in Reach for Small PR Agencies
By Kevin Foley
O’Dwyer’s – March 12, 2018
Television presents a different challenge, especially for smaller brands and budgets. How do you answer the client when he or she asks when the network news cameras will be showing up?

Smart methods to keep an eye on your competition
By William Comcowich
PR Daily – March 9, 2018
You don’t need camera drones to spy on your rivals. Try these approaches to snoop (legally) on others in your niche.

How Privacy Conscious Brands Can Gain an Edge on the Competition
By Matt Smith, Founder of Later
Cision – March 12, 2018
As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to reach customers without appearing creepy.

How Whole30 Will Make You Hungry for the PESO Model
By Hanna Knowles
Spin Sucks – March 12, 2018
Learn how the Whole30 brand used the PESO model in an integrated effort to gain serious visibility and achieve real business results.

Guidance for adding humor into corporate writing
By Robby Brumberg
PR Daily – March 12, 2018
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.

Killing 3 negative myths about PR
By Lisa Goldsberry
Axia Public Relations – March 9, 2018
Much of what people know about PR they base on misconceptions and the mistaken belief that PR is just a bunch of spin.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.