Check out some of today’s best
PR/Comms industry news clips:
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Who PR Measurement Reports Should be Made For
By Melissa Koski
Onclusive – March 18, 2021
Whether you work for an agency or on an in-house team, it’s important to be aware of who your reports will be shared with so that you can address their interests and concerns within.
48 quick hints to craft better business copy
By Clare Lynch
PR Daily – March 19, 2021
Add these tips to your storytelling arsenal to make your messaging sparkle and sing.
Lessons from Burger King’s ‘Whopper’ Start with ‘Know Your Audience’
By Lisa Roberts
PRNEWS – March 22, 2021
Hoping to convey its International Women’s Day message, Burger King instead made headlines for a controversial marketing whopper.
The Consequences of Misinformation
By Blake D. Lewis III
PRSay – March 19, 2021
In today’s media environment, as facts seemingly become less important than beliefs, how do we rescue a democracy built in part upon honest, verified information?
Now Is the Perfect Time to Capture Your Audience’s Attention
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 22, 2021
Here are four ways to capture your audience’s attention and make your content applicable and engaging for the best inbound marketing results.
Five Ways Communicators Should Prepare to Reopen After Covid-19
By Natalie Ghidotti
PRGN – March 22, 2021
For many employees following a long layoff, a return to normalcy will be anything but that so it’s important for organizations to be ready for potential challenges ahead when it comes to proper communications.
What is Clubhouse? 6 ways brands can maximize this new social platform
By Samiha Fariha
Agility PR – March 22, 2021
Launched in March 2020, Clubhouse is the new popular invitation-only and audio-based social media app. Currently, only available to iPhone users, the app allows users to hear several real-time conversations, meet interesting people, network or learn about new topics in public or private chats also known as rooms.
Content Marketing and PR
By Ronn Torossian, CEO of 5WPR
CommPro (UK) – March 20, 2021
Developing high-quality and valuable content has become one of the cornerstones of good PR, and marketing strategies. A lot of people these days are demanding that type of content from brands and corporations.
Unifying PR And Marketing To The Benefit Of Brands
By Barbara Bates
PRovoke – March 22, 2021
Hotwire Global CEO Barbara Bates makes the case for the benefits of marketing and communications working together more constructively, saying “what we should be striving for is a shared vision, shared processes, shared resources and shared metrics.”
How to recruit a more diverse workforce in PR
By Daney Parker
PRmoment (UK) – March 18, 2021
If you always follow the same, traditional recruitment practices, you may end up getting the same, traditional types of PR people. We look at different ways of seeking talent that are more inclusive and lead to a more diverse workforce.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.