Daily PR Brief – Mon 04/01/19


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Check out some of today’s best

PR/Comms industry news clips:

April Fools’ Brand Roundup: More Good Humor and Bad Taste (PR News – April 1, 2019)

3 simple steps to protect your PR strategy against digital algorithms (Muck Rack Blog – April 1, 2019)

Managing The Thin Line Of Client Exclusivity (Forbes – April 1, 2019)

Huawei’s PR Headache Worsens (O’Dwyer’s – April 1, 2019)

What PR pros can do when clients are wrong (PR Daily – March 29, 2019)

Increasing The Effectiveness of PR Agency Partnerships in China (The Holmes Report – April 1, 2019)

I Wrote 1,000 PR Blog Posts and All I Got Was This Lousy T-Shirt (Ishmael’s Corner – The Hoffman Agency – April 1, 2019)

How AI May Impact PR Pros (Shonali Burke Consulting – March 31, 2019)

How PR Agencies Can Fire Bad Clients Gracefully (Glean.info – March 29, 2019)

7-step process for measuring earned media coverage (Axia Public Relations – April 1, 2019)

How A PR Nightmare Saved Lyft (CommPro – March 31, 2019)

The Value of Focusing on Big-Picture Decisions (Public Relations Society of America – April 1, 2019)

Summary Section:

April Fools’ Brand Roundup: More Good Humor and Bad Taste
By Justin Joffe
PR News – April 1, 2019
April Fools’ Day has long been an opportunity for brands that don’t traditionally have a sense of humor to display one. At best, it can showcase a brand’s propensity for timely, topical satire. At worst, it can prove that some brands should stay in their lane and not try to be funny when they fail so miserably at it.

3 simple steps to protect your PR strategy against digital algorithms
By Bronwynne Powell
Muck Rack Blog – April 1, 2019
A new Reuters study shows platforms like Facebook and Google will continue to control access to audiences. What does it all mean if you’re working in PR?

Managing The Thin Line Of Client Exclusivity
By Jerry Booth, Founder at Fresh Traffic Group
Forbes – April 1, 2019
How can an agency make more than one company a leader on the search engines? For this reason, it’s not ethical to offer SEO services to more than one company in the same industry. So this brings up the question: Where does an industry niche begin and end?

Huawei’s PR Headache Worsens
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – April 1, 2019
Amid a long-running feud with the U.S. government, Chinese telecommunications giant Huawei Technologies now has a new embarrassing tidbit to deal with.

What PR pros can do when clients are wrong
By Brooke Wiley
PR Daily – March 29, 2019
You’ve just been asked to take part in a tactic that won’t help you reach your goals. How can you steer your campaign back on track again? These tips can help.

Increasing The Effectiveness of PR Agency Partnerships in China
By Greg Paull, Co-founder and Principal at R3
The Holmes Report – April 1, 2019
Only two-thirds of China marketers are happy with their PR agency relationships. What are US agencies doing wrong?

I Wrote 1,000 PR Blog Posts and All I Got Was This Lousy T-Shirt
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – April 1, 2019
I figure developing each blog post takes around two and a half hours, so I’ve devoted roughly 2,500 hours to the blog.

How AI May Impact PR Pros
By Geoff Livingston
Shonali Burke Consulting – March 31, 2019
Are you confused or concerned about the coming AI revolution? Geoff Livingston explains what’s to come.

How PR Agencies Can Fire Bad Clients Gracefully
By William Comcowich
Glean.info – March 29, 2019
Bad clients can disrupt other client relationships, prompt talented agency professionals to resign in frustration and damage the agency’s reputation.

7-step process for measuring earned media coverage
By Katie Boyles
Axia Public Relations – April 1, 2019
Our process for measuring earned media efforts can prove its value to organizations. Go beyond media impressions and measure numbers that really matter.

How A PR Nightmare Saved Lyft
By Peter Walker, Director of New Markets, PublicRelay
CommPro – March 31, 2019
Sometimes it’s difficult to quantify the business impact of a PR crisis. But in the case of Uber’s string of bad publicity in 2017, the business impact of PR is quite clear – and devastating.

The Value of Focusing on Big-Picture Decisions
By Michael Smart
Public Relations Society of America – April 1, 2019
The decisions you make in your job are more valuable than the work you do. That’s the truth, even though your current work environment may not reflect it.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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