Daily PR Brief – Mon 04/05/21


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring

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3 tips for becoming a more effective PR practitioner (Agility PR – April 2, 2021)

In Our Attention Economy, Good PR Means A Strong Domain Authority (Forbes – April 5, 2021)

Facebook Remains Top Social Media Platform (O’Dwyer’s – April 5, 2021)

Three Trends From Creative Services Industries (Spin Sucks – April 5, 2021)

Report: Companies Face a New Era of Scrutiny on Political Activity (PRSay – April 5, 2021)

Why PR Pros Should Foster Cultural Intelligence Today (Culpwrit – April 1, 2021)

Disrupting Marketing and Communications for Cause-Based Nonprofits, Like Our Lives Depend on It (Commpro – April 5, 2021)

The importance of using correct pronouns in public relations (Axia Public Relations – April 5, 2021)

News Literacy – Sticking To The Facts (Landis Communications – April 5, 2021) [VIDEO]

Covering virtual events during the pandemic: Journalists from Women’s Wear Daily and NYLON share insights (Muck Rack Blog – April 5, 2021)

Independent PR Firms Posted 3.8% Growth in 2020 (O’Dwyer’s – April 5, 2021)

Summary Section:

3 tips for becoming a more effective PR practitioner
By Walter Bodell
Agility PR – April 2, 2021
Working in public relations can be tricky, especially if you are just starting out in your career. It is important that you not only understand the needs of your clients but also your own needs.

In Our Attention Economy, Good PR Means A Strong Domain Authority
By Nancy Marshall, CEO & Founder, Marshall Communications
Forbes – April 5, 2021
“Good” PR means competing with others for the attention of a given audience, attracting people’s eyeballs and clicks.

Facebook Remains Top Social Media Platform
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – April 5, 2021
In spite of the backlash last year in which some brands either suspended or stopped advertising on Facebook, the social media platform still enjoyed an increase in advertisers. For the third quarter of 2020, 10 million active brands were advertising on Facebook, up from seven million in the first quarter of 2019, according to data from Statista.

Three Trends From Creative Services Industries
By David Ciccarelli, Founder and CEO of Voices
Spin Sucks – April 5, 2021
At the end of each year, we take an in-depth look at creative services industries (marketing, advertising, technology, etc.) to spot trends and make predictions about how the coming year will unfold.

Report: Companies Face a New Era of Scrutiny on Political Activity
PRSay – April 5, 2021
As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity.

Why PR Pros Should Foster Cultural Intelligence Today
By Luke Smith
Culpwrit – April 1, 2021
Cross-cultural communication challenges often create hurdles for companies hoping to sell globally. Here are some ways to overcome them.

Disrupting Marketing and Communications for Cause-Based Nonprofits, Like Our Lives Depend on It
By Dwayne Flinchum, President, ScientificBrands
Commpro – April 5, 2021
We are in the midst of an historic age of scientific discovery and innovation. We read and hear about breakthroughs in climate science, space exploration, medical discoveries to fight outbreaks of disease, solutions to harness and distribute energy efficiently, or ways to prevent food insecurity and water scarcity. Among other social issues like human rights and inequality, these research missions are without a doubt the most important and urgent quests of our time.

The importance of using correct pronouns in public relations
By Alexandra Sharp
Axia Public Relations – April 5, 2021
Using the right pronouns is important for being respectful in public relations. Learn why and how to avoid misgendering in this blog post.

News Literacy – Sticking To The Facts [VIDEO]
Landis Communications – April 5, 2021
This week, Andie dives into news literacy and shares best practices to make sure you are sticking to the facts.

Covering virtual events during the pandemic: Journalists from Women’s Wear Daily and NYLON share insights
By Tyler Burt
Muck Rack Blog – April 5, 2021
In the latest Muck Rack Live, CEO Greg Galant sat down with reporters from Women’s Wear Daily and NYLON to discuss covering virtual events during the pandemic.

Independent PR Firms Posted 3.8% Growth in 2020
By Kevin McCauley
O’Dwyer’s – April 5, 2021
The top 130 independent PR firms posted a 3.8 percent gain to $3B in combined fee income during pandemic 2020 and a 2.9 percent dip to 15,832 in year-end overall employment, according to O’Dwyer’s 2021 annual rankings.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.