Daily PR Brief – Mon 04/08/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

SEO for public relations: A brief guide for communicators (Muck Rack Blog – April 8, 2019)

12 Myths About Public Relations Firms Being Acquired (CommPro – April 8, 2019)

The Difference Between PR And Advertising, And Where The Lines Are Fading (Forbes – April 5, 2019)

Report: PR pros aim to increase online reputation monitoring (PR Daily – April 5, 2019)

Holmes Report Unveils 2019 North America Agencies Of The Year Finalists (The Holmes Report – April 8, 2019)

How to Make the C-Suite Understand the Value of PR (PR News – April 8, 2019)

3 Reasons to Raise Your PR Retainer Prices (PR Couture – April 5, 2019)

People Relations: 3 PR Relationships To Strengthen (March Communications – April 8, 2019)

Owned media: A 12-step process for creating and distributing content that gets results (Axia Public Relations – April 8, 2019)

Survey Reveals PR Skills Gap in Research, Evaluation & Measurement (Glean.info – April 8, 2019)

Summary Section:

SEO for public relations: A brief guide for communicators
By Tyler Cameron and Marianna Morris
Muck Rack Blog – April 8, 2019
Below, we’ve identified the best ways you can start informing your PR strategy through common SEO tactics.

12 Myths About Public Relations Firms Being Acquired
By Art Stevens, Managing Partner, The Stevens Group
CommPro – April 8, 2019
Whether you’re actively considering the sale of your public relations firm, or it’s just a vague idea that’s been percolating at the back of your mind for a while, it’s important to have realistic expectations before pursuing a deal in earnest.

The Difference Between PR And Advertising, And Where The Lines Are Fading
By Nancy Marshall, CEO & Founder, Marshall Communications
Forbes – April 5, 2019
Now, more than ever, the lines between earned, paid and owned media are fading, as PR, advertising and content creation become inextricably linked.

Report: PR pros aim to increase online reputation monitoring
By Beki Winchel
PR Daily – April 5, 2019
A recent Clutch report of small business PR pros revealed that 88 percent monitor their organizations’ online reputations at least every quarter, with many aiming to be more proactive in 2019.

Holmes Report Unveils 2019 North America Agencies Of The Year Finalists
The Holmes Report – April 8, 2019
BCW, FleishmanHillard, Golin, Weber Shandwick and W2O Group will vie for Large Agency of the Year honors, while another 65 firms are shortlisted and analyzed across a further 13 categories.

How to Make the C-Suite Understand the Value of PR
By Melissa Hoffmann, Content Director, PR News
PR News – April 8, 2019
It’s an unfortunate reality that some C-suite executives are either unaware or unconvinced of how communications and PR are providing value to their business, which can lead to slashed budgets and high turnover rates.

3 Reasons to Raise Your PR Retainer Prices
By Crosby Noricks
PR Couture – April 5, 2019
Many agencies prices based on what they think clients can pay. Find out why this is the wrong approach and why premium pricing is the solution.

People Relations: 3 PR Relationships To Strengthen
By Kelly O’Brien
March Communications – April 8, 2019
When stripped of strategies, tactics and tools, PR is about relationships. Especially on the agency side, we must cultivate three key PR relationships.

Owned media: A 12-step process for creating and distributing content that gets results
By Becca McClure
Axia Public Relations – April 8, 2019
Owned media is content your company has full control over, like the content you create for your company website, blog, e-books, white papers, presentations, etc. Axia Public Relations created a 12-step owned media process that it implements for its clients.

Survey Reveals PR Skills Gap in Research, Evaluation & Measurement
By William Comcowich
Glean.info – April 8, 2019
Although recruiters deem measurement and evaluation one of the most desirable skills for PR executives, most PR pros admit that data analysis is not among their strengths.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.