Daily PR Brief – Mon 04/19/21


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Check out some of today’s best

PR/Comms industry news clips:

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Free Event: Stop AAPI Hate: The Role of Communicators – Asian American and Pacific Islander Heritage Month 2021 (CommPro – April 18, 2021)

Trust in Media on the Upswing (O’Dwyer’s – April 16, 2021)

Tesla Crash Response Shows What Happens When You Ditch PR (PRNEWS – April 19, 2021)

How to Be a Stellar Leader When You’re Exhausted (Spin Sucks – April 19, 2021)

Integrating Owned and Earned Media (PRSay – April 19, 2021)

What are Press Photos and Why are they So Important? (5W Public Relations – April 19, 2021)

The Case For ‘Worthless’ College Majors (Forbes – April 19, 2021)

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms (PRGN – April 19, 2021)

Consumer attacks on brand leaders now a serious threat to companies (Agility PR – April 19, 2021)

Meet the Media: Nathan Bomey, Business Reporter at USA TODAY – Bianchi PR (Bianchi Public Relations – April 19, 2021)

Summary Section:

Free Event: Stop AAPI Hate: The Role of Communicators – Asian American and Pacific Islander Heritage Month 2021
CommPro – April 18, 2021
The Museum of Public Relations will host its 2nd Annual “Asian American and Pacific Islander Heritage Month” observance on Wednesday, May 12 from 6-7:30 p.m. (ET).

Trust in Media on the Upswing
By Jon Gingerich
O’Dwyer’s – April 16, 2021
Despite the ongoing challenges facing today’s media world, journalists feel that public trust in the media has improved in the last year, a trend that many believe will continue going forward.

Tesla Crash Response Shows What Happens When You Ditch PR
By Sophie Maerowitz
PRNEWS – April 19, 2021
There’s little question as to why Tesla has stayed so silent: The company disbanded its PR team in October 2020.

How to Be a Stellar Leader When You’re Exhausted
By Ken Jacobs
Spin Sucks – April 19, 2021
As a leader, you may be exhausted and burned out by the pandemic, but as we prepare for ‘The Great Return,’ Ken Jacobs says it’s time to step up.

Integrating Owned and Earned Media
By Gini Dietrich, Founder and CEO of Arment Dietrich
PRSay – April 19, 2021
When communicators discuss where to start a PESO Model program, it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so!

What are Press Photos and Why are they So Important?
5W Public Relations – April 19, 2021
What catches one’s attention when they are flicking through a magazine or newspaper? Surely it is stories accompanying professional photos that get one’s attention.

The Case For ‘Worthless’ College Majors
By Jeff Bradford
Forbes – April 19, 2021
It’s not always the case that “worthless” majors end up falling short in whatever career they choose to pursue.

Side Parts and Sippy Cups: Speaking the Language of Millennial Moms
By Lauren Reed
PRGN – April 19, 2021
Whether you’re developing an ad campaign for a client or drafting internal communications for a mostly millennial workforce, read on for how to truly capture millennial moms’ attention and speak their language.

Consumer attacks on brand leaders now a serious threat to companies
By Richard Carufel
Agility PR – April 19, 2021
The public is developing a vicious appetite for attacking the personal reputations of senior company executives, such as CEOs and company founders, finds new research from specialist public relations agency Transmission Private.

Meet the Media: Nathan Bomey, Business Reporter at USA TODAY – Bianchi PR
Bianchi Public Relations – April 19, 2021
Nathan Bomey, business reporter at USA TODAY, covers business change, the auto industry, bankruptcy and the business of personal health.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.