Daily PR Brief – Mon 04/22/19


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Check out some of today’s best

PR/Comms industry news clips:

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Crisis Management Considerations For The Innovation Economy In 2019 (Forbes – April 22, 2019)

How to Measure Relevance, Influence and Media Coverage (PR News – April 19, 2019)

Supervisor Humor Styles and Employee Advocacy: A Serial Mediation Model (Institute for Public Relations – April 19, 2019)

How Comms and PR Can Play a Bigger Role in the C-Suite (Meltwater Blog – April 21, 2019)

Three Keys To Developing Trusted Client Relationships For Better Business Performance (Forbes – April 22, 2019)

3 critical PR tactics to help you rank # 1 on Google (Axia Public Relations – April 22, 2019)

Hiring PR & Communications Agencies? Looking to Win Business? New Agency Search Research Offers Lessons from the Fortune 1000 (CommPro – April 22, 2019)

Media relations and email etiquette: Does every pitch warrant a response? (Muck Rack Blog – April 22, 2019)

Microsoft’s PR Reshuffle (Everything PR – April 19, 2019)

Boeing’s Dreamliner attracts scrutiny after damaging workplace report (PR Daily – April 22, 2019)

Accenture’s Droga5 Acquisition: A Game Changer? (O’Dwyer’s – April 22, 2019)

Summary Section:

Crisis Management Considerations For The Innovation Economy In 2019
By Donna LaVoie, President and CEO of LaVoieHealthScience
Forbes – April 22, 2019
Crisis communications planning has become more critical to preserving a brand’s reputation.

How to Measure Relevance, Influence and Media Coverage
By Nicole Schuman
PR News – April 19, 2019
One of the most difficult pieces for PR pros to measure is the return on investment of earned media and relevance.

Supervisor Humor Styles and Employee Advocacy: A Serial Mediation Model
By Patrick Thelen
Institute for Public Relations – April 19, 2019
Although a large percentage of studies have conceptualized humor as a positive phenomenon, humor can also have negative consequences and be seen as disrespectful or annoying.

How Comms and PR Can Play a Bigger Role in the C-Suite
By John Boitnott
Meltwater Blog – April 21, 2019
Most comms and PR leaders only interact with top execs when there is a crisis.

Three Keys To Developing Trusted Client Relationships For Better Business Performance
By Celeste Malia, Director of Communications, PagerDuty.
Forbes – April 22, 2019
Communication agencies help clients strategize, create and communicate their brands. But finding and maintaining a trusting, capable agency can prove to be a difficult process for any business. Agencies and companies need to stop having one-night stands.

3 critical PR tactics to help you rank # 1 on Google
By Yulia Dianova
Axia Public Relations – April 22, 2019
PR is not just about news releases and news coverage. These three core PR elements are critical for your company to succeed in today’s world.

Hiring PR & Communications Agencies? Looking to Win Business? New Agency Search Research Offers Lessons from the Fortune 1000
By Simon Erskine Locke, Steven Drake, Robert Udowitz, Tony Cheevers
CommPro – April 22, 2019
The interim results of our new survey of CCOs, CMOs and decision makers at Fortune 1000 companies and large not-for-profit organizations offer important takeaways for current PR and communications agency search practices and agencies seeking new business.

Media relations and email etiquette: Does every pitch warrant a response?
By Jennifer Post
Muck Rack Blog – April 22, 2019
Is there a responsibility to respond to every single one, or is email one of those platforms where people aren’t always expecting a response?

Microsoft’s PR Reshuffle
By Jade Minh
Everything PR – April 19, 2019
Technology giant Microsoft has moved its six-figure consumer public relations account from London-based 3 Monkeys.

Boeing’s Dreamliner attracts scrutiny after damaging workplace report
By Ted Kitterman
PR Daily – April 22, 2019
Boeing is seeing a crisis involving one product prompt scrutiny—and bad press—about another.

Accenture’s Droga5 Acquisition: A Game Changer?
By Rick Gould, Managing Partner of Gould+Partners
O’Dwyer’s – April 22, 2019
The Accenture acquisition of the ad agency Droga5 may signal a trend that will be a game-changer for PR firms.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.