Check out some of today’s best
PR/Comms industry news clips:
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Tips for Spring-Cleaning Your Communication
By Nate Wolf
PRNEWS – April 23, 2021
Spring is a great time to ask: How are we tracking against 2021 goals? Have new priorities popped up? Where are we excelling? Where can we improve?
6 clever ways a PR team can promote sales
By Lewis Robinson
Agility PR – April 23, 2021
No matter the line of work, an increase in sales is a driving point behind most departments. While many people think that public relations simply handles press releases, this division has a strong ability to influence sales. Below are six ways that your PR department can help your company reach its sales goals.
To Speak Out or Not to Speak Out? That’s the Corporate Question
By Fraser Seitel
O’Dwyer’s – April 26, 2021
Let’s say you’re the chief communications officer—aka public relations director—of Atlanta, GA-headquartered Home Depot. Your CEO calls, apoplectic. “Delta, Coca-Cola and Major League Baseball, for God’s sakes, have just come out condemning the new Georgia voting law. We’ve got to say something. What should we say?” So, what do you suggest Home Depot say?
How and why the ‘mixternal’ comms trend is accelerating
By Ted Kitterman
Ragan – April 23, 2021
With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.
Unpaid Internships and Inequality in Public Relations
By Olivia Kresic
Institute for Public Relations – April 23, 2021
Within the past few years, systems of inequality and prejudice have been uncovered all around us. Modern movements towards equal opportunity and diversity have emerged globally, and it’s more important than ever that disparities are identified and addressed at the source.
What Keeps PR Pros Up at Night (And What Helps Them Sleep)
By Mary Lorenz
Cision – April 23, 2021
Since April is Stress Awareness Month, it only makes sense that PRSA and Cision would host a webinar called, What Keeps You Up at Night? A Conversation on PR’s Most Pressing Issues.
Four Strategies for Ensuring Your Livestream Is a Success
By Hope Horner
Spin Sucks – April 26, 2021
Now a year into every one of us using video to promote our businesses, there are four strategies you may not have considered for a successful livestream.
PR Masters Series Podcast, Episode #48 – Anthony P. Carter, Global Diversity and Social Justice Writer and Lecturer [PODCAST]
CommPro (UK) – April 26, 2021
Anthony P. Carter is a writer, lecturer, social justice influencer and award-winning global diversity and inclusion leader. He retired in 2015 as the Chief Diversity Officer at Johnson & Johnson. His 40+ year career spans the corporate, government and not for profit sectors.
The Path Forward: Top Takeaways from PRSA Georgia’s 2021 Annual Conference
By Janabeth Ward
March Communications – April 26, 2021
To better understand of how the PR landscape has shifted over the last year, Janabeth Ward attended the PRSA Georgia 2021 Annual Conference.
The European Super League: A Super Failure Of Engagement
By Stuart Thomson
Influence (UK) – April 26, 2021
The 48-hour life cycle of the proposed European Super League showed the cost of not working with stakeholders, especially political ones.
Busting Taboos Through Creativity [PODCAST]
By PRovoke Media
PRovoke – April 26, 2021
Manifest’s Chomoi Picho-Owiny and Emma Corbett on how creativity can help break down social taboos and normalise better conversations.
The Daily PR Brief is put together by media analysts at ITK Information Services.