Daily PR Brief – Mon 04/29/19


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PR/Comms industry news clips:

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Global Top 250 PR Agency Rankings For 2019 (The Holmes Report – April 29, 2019)

The Top Digital Marketing Skills for PR Professionals (CommPro – April 29, 2019)

Public Relations Jobs Boom as Buffett Sees Newspapers Dying (Bloomberg – April 27, 2019)

The Rise Of Independent PR (Forbes – April 29, 2019)

The Distance Between “No” and “Yes” in PR (PR News – April 26, 2019)

A Quick Guide to Writing Enticing ‘Benefits Headlines’ (Public Relations Society of America – April 29, 2019)

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink (Ishmael’s Corner – The Hoffman Agency – April 29, 2019)

New Research: Agencies Drive PR Salary Increases (Glean.info – April 29, 2019)

Media training: How to deal with interruptions in a media interview (Media First (UK) – April 29, 2019)

PR News From 5WPR, Julia Cross, Target And Antenna PR (Everything PR – April 29, 2019)

Summary Section:

Global Top 250 PR Agency Rankings For 2019
The Holmes Report – April 29, 2019
The Global Top 250 PR agency rankings for 2019, including industry size and global trends.

The Top Digital Marketing Skills for PR Professionals
By Mary Pike
CommPro – April 29, 2019
From using search engine optimization as your best friend to getting social, here’s a look at five must follow strategies for any PR professional embarking on a digital marketing campaign.

Public Relations Jobs Boom as Buffett Sees Newspapers Dying
By Alexandre Tanzi and Shelly Hagan
Bloomberg – April 27, 2019
says public relations specialists are increasingly outnumbering journalists, with PR jobs exceeding those of reporters by more than six-to-one last year, up from less than two-to-one 20 years ago.

The Rise Of Independent PR
By Nicole Jordan, Founder at Radix Collective
Forbes – April 29, 2019
What’s happening to cause this shift, and what does it mean in terms of business opportunities for both independent PR pros and agencies?

The Distance Between “No” and “Yes” in PR
By Jennifer R. Farmer
PR News – April 26, 2019
“No” is par for the course when it comes to securing media coverage, but by using these strategies, you can close the distance between a “no” and a “yes.”

A Quick Guide to Writing Enticing ‘Benefits Headlines’
By Ann Wylie
Public Relations Society of America – April 29, 2019
One reads “New Webinar Helps Managers Improve Productivity” and the other says “Get All Your Work Done in Half the Time, Be the Office Hero, and Go Home Early.” Which of these headlines is most likely to spur you to sign up for a webinar?

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – April 29, 2019
The best content wins.The rise of digital communications and forms of digital marketing see to that. Content is recasting the PR profession.

New Research: Agencies Drive PR Salary Increases
By William Comcowich
Glean.info – April 29, 2019
Median PR salaries increased over the past year, bolstered by healthy increases at PR agencies.

Media training: How to deal with interruptions in a media interview
By Adam Fisher
Media First (UK) – April 29, 2019
How does your spokesperson react when their responses are interrupted by a journalist during a media interview?

PR News From 5WPR, Julia Cross, Target And Antenna PR
By Jim Crickell
Everything PR – April 29, 2019
From the U.S. East Coast to San Francisco to the UK, the public relations industry has been making headlines everywhere.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.