Daily PR Brief – Mon 04/24/17


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Howdy! Here are some of today’s best PR clips:

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Top 250 – GLOBAL TOP 250 PR AGENCY RANKING 2017 (The Holmes Report – April 24, 2017)
What American Airlines’ crisis response can teach brand managers (PR Daily – April 24, 2017)
4 Lessons from 100’s of Startup PR Mistakes (Medium – April 22, 2017)
Content distribution secrets for modern PR pros (PR Daily – April 24, 2017)
How to Build Trust With Your Audience and Become Top of Mind (Cision – April 21, 2017) [Infographic]
International communications – know your audience (Influence Magazine – Chartered Institute of Public Relations – April 24, 2017)
The one thing employers really want from this year’s college grads (PR Week – April 24, 2017)
14 Cognitive Biases Which Affect Your Communications Plan (Spin Sucks – April 24, 2017)
“Bloody Hell, Someone Sent Me an Actually Informative Press Release” (Ishmael’s Corner – The Hoffman Agency – April 24, 2017)
Massachusetts Issues Travel RFP (Everything PR – April 24, 2017)
When Should I Start PR for My Start-Up? (Business 2 Community – April 22, 2017)

Summary Section:

Top 250 – GLOBAL TOP 250 PR AGENCY RANKING 2017
The Holmes Report – April 24, 2017
The Holmes Report shares the Global Top 250 PR agency rankings for 2017, including industry size and global trends.

What American Airlines’ crisis response can teach brand managers
By Beki Winchel
PR Daily – April 24, 2017
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.

4 Lessons from 100’s of Startup PR Mistakes
By Kyle Austin
Medium – April 22, 2017
So what are the underlying reasons Boston startups are bad at PR, and, more importantly, how can they improve? Funny you asked.

Content distribution secrets for modern PR pros
By Bob Geller
PR Daily – April 24, 2017
An increasing number of communicators, fewer journalists and over-saturated outlets mean a fresh approach to news articles and other content is essential. Employ these strategies to boost your exposure.

How to Build Trust With Your Audience and Become Top of Mind [Infographic]
By John Hall, co-founder and CEO, Influence & Co.
Cision – April 21, 2017
Drawing from my experience relationship-building by helping others amplify their message through high-quality content, I share exactly what it takes to earn a place at the top of your audience members’ minds, build trust, and create opportunities for your company.

International communications – know your audience
By Ella Minty
Influence Magazine – Chartered Institute of Public Relations – April 24, 2017
From my experience, not a once have I seen the corporate message work in another part of the world without significant ‘localisation’ and without the direct input of the local staff. Before you launch an international campaign regarding a project/product/service, my first recommendation to you would be to, if at all possible, go there.

The one thing employers really want from this year’s college grads
By Patricia Carmona
PR Week – April 24, 2017
In a word, respect, according to 2017 PRWeek Outstanding Student Tish Carmona. Respect is not the first thing people think of when evaluating a job-seeker’s personality, but if the employee candidate is respectful, there are several key qualities that will develop as a result.

14 Cognitive Biases Which Affect Your Communications Plan
By Laura Petrolino
Spin Sucks – April 24, 2017
These 14 cognitive biases will affect the success of your communications plan. Learn what they are and how they can help or hinder your success.

“Bloody Hell, Someone Sent Me an Actually Informative Press Release”
Ishmael’s Corner – The Hoffman Agency – April 24, 2017
I came across a LinkedIn post from Mike Butcher, a TechCrunch journalist last week that — take a deep breath and prepare yourself for one of those rarest of moments — praises a PR action.

Massachusetts Issues Travel RFP
By Jason Tannahill
Everything PR – April 24, 2017
Massachusetts is seeking a PR firm that can help attract more tourists to the region from UK, Ireland and France.

When Should I Start PR for My Start-Up?
By David Libby
Business 2 Community – April 22, 2017
I get this question all of the time. Some may find it surprising, but what’s more surprising to me is that many start-ups are sitting on real news and doing nothing about it. Sure, it’s easy to recognize when you raise money – announce it! When you partner with a major company – announce it! But, what’s not so obvious to the masses is when you fit into a larger narrative that can drive real business results – even without a major announcement!

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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