Daily PR Brief – Mon 05/03/21


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Check out some of today’s best

PR/Comms industry news clips:

public relations monitoring

 

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Embargo vs. Exclusive: The Final Word (for today) (FischTank PR – April 30, 2021)

Does Tesla Have a PR Problem? Why It Could Benefit From Better Public Relations (Barron’s – May 2, 2021)

6 signs a PR career is right for you (PR Daily – May 3, 2021)

Pioneer Yuri Kochiyama (1921-2014) (Institute for Public Relations – May 3, 2021)

Brand Authenticity Will be Here Awhile (5W Public Relations – May 3, 2021)

Most social media users don’t buy influencer-promoted products—what can PR do better? (Agility PR – May 3, 2021)

Effective Small Business PR Strategies for Media Coverage (CommPro (UK) – May 2, 2021)

2021 African SABRE Winners Announced, Virtual Ceremony On May 27 (PRovoke – May 3, 2021)

Musings on Media: How to Identify Which Journalist to Pitch (Business 2 Community – April 30, 2021)

Basecamp situation sign of bigger shift in social/digital labor market (Communications Conversations – May 3, 2021)

Summary Section:

Embargo vs. Exclusive: The Final Word (for today)
By Eric Fischgrund
FischTank PR – April 30, 2021
The embargo vs. exclusive debate in the PR and Media world rages on. FischTank PR says focusing on transparency & not burning reporters is the way to go.

Does Tesla Have a PR Problem? Why It Could Benefit From Better Public Relations
By Al Root
Barron’s – May 2, 2021
It’s time for Tesla to upgrade its public relations operation. And not just to satisfy reporters. The company is aggressively rolling out new autonomous driving features and expanding capacity around the world as fast as it can. There is a lot going on.

6 signs a PR career is right for you
By Beki Winchel
PR Daily – May 3, 2021
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.

Pioneer Yuri Kochiyama (1921-2014)
Institute for Public Relations – May 3, 2021
IPR is featuring some of the many AAPI pioneers who had an impact on the field of public relations in celebration of AAPI Heritage Month. Yuri Kochiyama (1921–2014) was a political activist who contributed to movements for social justice and human rights.

Brand Authenticity Will be Here Awhile
5W Public Relations – May 3, 2021
As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher.

Most social media users don’t buy influencer-promoted products—what can PR do better?
By Richard Carufel
Agility PR – May 3, 2021
Influencers with engaged, niche followings are ideal candidates for business partnerships. However, companies must team up with influencers that can present their products genuinely to be well-received by their audience.

Effective Small Business PR Strategies for Media Coverage
By Ronn Torossian, CEO of 5WPR
CommPro (UK) – May 2, 2021
Small businesses frequently struggle to find the time to really tell their company’s story to either consumers or media outlets. It can be difficult to even begin the process, and it can also be difficult to maintain that process on a consistent basis.

2021 African SABRE Winners Announced, Virtual Ceremony On May 27
PRovoke – May 3, 2021
A healthy mix of multinational agencies, local firms and corporate PR departments will take home multiple SABRE trophies after the competition’s African event later this month.

Musings on Media: How to Identify Which Journalist to Pitch
By David Libby
Business 2 Community – April 30, 2021
From founders to funding, subjects vary. The key to finding the best journalist to pitch is to focus. Break down your approach in this manner.

Basecamp situation sign of bigger shift in social/digital labor market
By Arik Hanson
Communications Conversations – May 3, 2021
You may have heard about the big Basecamp news last week. CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. Chief among them: He wanted to keep politics and issues that are plaguing our society right now far away from work.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.