Daily PR Brief – Mon 05/07/18


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Check out some of today’s best PR industry news clips:

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Carnival turns on-ship flooding into a torrent of PR praise (PR Daily – May 7, 2018)
Automate Your PR: The Brand Press Kit (Forbes – May 7, 2018)
How to Generate More B2B Leads with 6 Easy Strategies (Marx Communications – May 6, 2018)
Where skill meets acceptance: The Diversity Distinction in PR Awards (PR Week – May 7, 2018)
IBM Selects Weber Shandwick To Lead New Global PR Lineup (The Holmes Report – May 7, 2018)
12 Takeaways from the 2018 World Public Relations Forum in Oslo (Institute for Public Relations – May 7, 2018)
Breakdown of the State of the PR Industry (from altitude) (Ishmael’s Corner – The Hoffman Agency – May 7, 2018)
5 Things to Know About Corporate Communications (5W Public Relations – May 7, 2018)
6 tips for more efficient strategy sessions (PR Daily – May 7, 2018)
Use Google to verify a PR firm’s capabilities (Axia Public Relations – May 7, 2018)

Summary Section:

Carnival turns on-ship flooding into a torrent of PR praise
By Ted Kitterman
PR Daily – May 7, 2018
In a viral video after a water main burst, hallways and staterooms were shown filling with water, reminiscent of ‘Titanic.’ Crews and brand managers deftly handled the crisis, however.

Automate Your PR: The Brand Press Kit
By Drew Gerber, CEO of Wasabi Publicity
Forbes – May 7, 2018
There are a lot of ways you can systemize and optimize your PR efforts so you can get the results that you’re looking for without a huge amount of time or money invested.

How to Generate More B2B Leads with 6 Easy Strategies
By Wendy Marx, President of Marx Communications
Marx Communications – May 6, 2018
Want to know how to generate more B2B leads? We got you covered with 6 B2B lead generation strategies and best practices that will increase the success of your campaigns.

Where skill meets acceptance: The Diversity Distinction in PR Awards
By Soon Mee Kim, EVP and Global Diversity and Inclusion Leader for Porter Novelli
PR Week – May 7, 2018
Porter Novelli’s Soon Mee Kim shares how personal experience taught her the keys to bringing diverse youth into PR.

IBM Selects Weber Shandwick To Lead New Global PR Lineup
By Diana Marszalek
The Holmes Report – May 7, 2018
IBM has concluded its blockbuster global PR review, naming Weber Shandwick to lead a new global PR lineup that will oversee an estimated $15 million remit, as the iconic company aims to unleash a new era in its communications efforts.

12 Takeaways from the 2018 World Public Relations Forum in Oslo
By Juan-Carlos Molleda
Institute for Public Relations – May 7, 2018
The Global Alliance for Public Relations and Communication Management hosted its 2018 World Public Relations Forum on April 22-24 in Oslo, Norway. Here are some takeaways from the event.

Breakdown of the State of the PR Industry (from altitude)
Ishmael’s Corner – The Hoffman Agency – May 7, 2018
The role of public relations, particularly in the tech sector, is helping the outside world make sense of complexity. That’s why “chaos is good” taking liberties with the famous line in the movie “Wall Street.”

5 Things to Know About Corporate Communications
5W Public Relations – May 7, 2018
Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations.

6 tips for more efficient strategy sessions
By Michele Litzky
PR Daily – May 7, 2018
Instead of haphazardly throwing ideas at the wall, set clear expectations and guidelines before you meet. Also, keep the groups small—and don’t skimp on snacks.

Use Google to verify a PR firm’s capabilities
By Jason Mudd, CEO of Axia Public Relations
Axia Public Relations – May 7, 2018
How you can properly vet a company before doing business with them.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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