Daily PR Brief – Mon 05/10/21


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PR/Comms industry news clips:

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15 Steps to Successful Press Release Writing (Landis Communications – May 10, 2021)

Four Ways To Eliminate Burnout (Forbes – May 10, 2021)

PR’s Top Pros Talk: Kristen Vigrass (O’Dwyer’s – May 7, 2021) [VIDEO]

How to say ‘no’ to a project gracefully (PR Daily – May 10, 2021)

The Secret Superpowers Of Media Coverage (Spin Sucks – May 10, 2021)

Why You Should Consider Applying for the PRSA Board of Directors (PRSay – May 7, 2021)

How PR pros can defend against allegations of misinformation (Muck Rack Blog – May 10, 2021)

COVID has magnified the importance of purpose and brand identity—is PR ready? (Agility PR – May 10, 2021)

PRovoke Unveils 2021 EMEA Consultancies Of The Year Finalists (PRovoke – May 10, 2021)

Top Five Examples of Successful Food PR (PRGN – May 10, 2021)

Summary Section:

15 Steps to Successful Press Release Writing
By David Landis and Andie Davis
Landis Communications – May 10, 2021
This week’s blog focuses on press release writing. Here are 15 foolproof tips to make sure your press releases are top-notch.

Four Ways To Eliminate Burnout
By Nick Brucker,Founder & CEO at Sparq Designs
Forbes – May 10, 2021
There are things we can all do to reset and recharge to get back into a healthier mental state.

PR’s Top Pros Talk: Kristen Vigrass [VIDEO]
By Steve Barnes
O’Dwyer’s – May 7, 2021
Brandman Agency president Kristen Vigrass talks with Doug Simon about how her agency has handled the challenges COVID posed for the travel sector on the latest “PR’s Top Pros Talk” video interview.

How to say ‘no’ to a project gracefully
By Laura Hale Brockway
PR Daily – May 10, 2021
Sometimes a potential partnership isn’t a fit with your schedule and other responsibilities. Here’s how to let people down gently and preserve relationships.

The Secret Superpowers Of Media Coverage
By Scott Baradell, Founder and CEO of Idea Grove
Spin Sucks – May 10, 2021
Earned media coverage, critics say, simply doesn’t deliver the value it used to, but Scott Baradell is here to prove them wrong.

Why You Should Consider Applying for the PRSA Board of Directors
By Scott W. Thornburg
PRSay – May 7, 2021
My time with the Board was one of the most rewarding experiences of my life. Here are a few reasons why you should also consider applying for a Board position.

How PR pros can defend against allegations of misinformation
By Tim O’Brien
Muck Rack Blog – May 10, 2021
Opinion is not misinformation. Guest blogger Tim O’Brien offers up some ideas for how PR professionals can defend against allegations of misinformation.

COVID has magnified the importance of purpose and brand identity—is PR ready?
By Steve Halsey, Chief Growth Officer at G&S Business Communications
Agility PR – May 10, 2021
This is an unfamiliar new landscape for big companies whose natural instinct may be to remain neutral. While neutrality may not always be wise or possible, caution is always necessary.

PRovoke Unveils 2021 EMEA Consultancies Of The Year Finalists
PRovoke – May 10, 2021
BCW, Edelman, H K Strategies, Ogilvy and Weber Shandwick will vie for Pan-EMEA Consultancy of the Year honours, while another 79 firms are shortlisted and analyzed across a further 17 categories.

Top Five Examples of Successful Food PR
By Lauren Reed
PRGN – May 10, 2021
A few PR campaigns from the past several years have stood out above the rest. Read on for a sample of our favorites and our takeaways for F&B marketers around the world.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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