Daily PR Brief – Mon 05/13/19


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Check out some of today’s best

PR/Comms industry news clips:

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Why It’s Important To Pick Timely Trends For PR (Forbes – May 13, 2019)

Narrative Hijacking: The Uber Driver Strike (O’Dwyer’s – May 13, 2019)

Study: PR pros prioritizing owned and shared media (PR Daily – May 13, 2019)

The state of the Asia-Pacific PR industry (The Echo Chamber podcast | Holmes Report – May 12, 2019) [PODCAST]

Ann Handley: Slow Down and Mind the Cockroaches (PR News – May 10, 2019)

You’ve Been Served: How To Be A PR Client Service Superstar (Crenshaw Communications – May 10, 2019)

What can PR pros learn from Game of Thrones? (Neo PR – May 13, 2019)

Digital detox: Could a tech backlash derail your comms strategy? (Influence – May 13, 2019)

PR Metrics: There is No Magic Number (CommPro – May 13, 2019)

Industry News In Brief (May 13, 2019) (The Holmes Report – May 13, 2019)

How to Pick the Right Integrated Marketing & PR Agency to Grow Your Career (PAN Communications – May 13, 2019)

How to Pitch (and Secure) Broadcast Media (SHIFT Communications – May 13, 2019)

Summary Section:

Why It’s Important To Pick Timely Trends For PR
By Nikki Carlson, Co-Founder/Co-President of ChicExecs Retail and Strategy Firm
Forbes – May 13, 2019
For PR pros and business owners, it’s important to not only stay on top of these trends but to integrate them into our campaigns.

Narrative Hijacking: The Uber Driver Strike
By Ronn Torossian
O’Dwyer’s – May 13, 2019
Timed to coincide with Uber’s next milestone in the big world of corporate business, the strike generated headlines across the world. What wasn’t clear, however, was whether traditional media had grasped what was happening.

Study: PR pros prioritizing owned and shared media
By Ted Kitterman
PR Daily – May 13, 2019
PR pros are anticipating “considerable” change in coming years, largely through technology advances, and are betting heavily on owned and shared media.

The state of the Asia-Pacific PR industry [PODCAST]
The Echo Chamber podcast | Holmes Report – May 12, 2019
Prospect Asia co-founder and MD Emma Dale joins the Echo Chamber to explore the recent State of the Industry Report — conducted in conjunction with PublicAffairsAsia.

Ann Handley: Slow Down and Mind the Cockroaches
By Seth Arenstein
PR News – May 10, 2019
MarketingProfs’ chief content officer Ann Handley’s main message, one that she’s written about and spoken of often: with content created so quickly and flying at audiences at breakneck speed, one path to success is to “slow down.”

You’ve Been Served: How To Be A PR Client Service Superstar
By Richard Etchison
Crenshaw Communications – May 10, 2019
Not all PR clients have the same goals, needs, or expectations. Here are seven absolutely indispensable rules to becoming a client service superstar.

What can PR pros learn from Game of Thrones? 
By Rhea Cairns
Neo PR – May 13, 2019
Lack of planning and imagination can quickly leave any PR campaign falling short of success. Here are three things that PR can learn from Game of Thrones.

Digital detox: Could a tech backlash derail your comms strategy?
By Alexander Garrett
Influence – May 13, 2019
The hashtag #DigitalDetox was used 100,000 times on Instagram in 2018, and a wave of recent communications campaigns have capitalized on the trend.

PR Metrics: There is No Magic Number
By Leslie Stefanik, Vice President, Marketing, PublicRelay
CommPro – May 13, 2019
The truth is, there’s no short cuts or magic numbers when it comes to your PR metrics and measurement plan. There’s a reason PR measurement and analysis gives many communicators anxiety.

Industry News In Brief (May 13, 2019)
The Holmes Report – May 13, 2019
M&A and office, practice and joint venture launches affecting firms around the country.

How to Pick the Right Integrated Marketing & PR Agency to Grow Your Career
PAN Communications – May 13, 2019
PR and communication pros should prioritize their needs and wants in terms of agency profiles. Do they have proper staff training and development programs in place?

How to Pitch (and Secure) Broadcast Media
By Rebecca Rogers
SHIFT Communications – May 13, 2019
We’ve got the guide on how to pitch and secure broadcast media for your PR clients!


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.