Daily PR Brief – Mon 05/14/18


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Check out some of today’s best PR industry news clips:

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Key Takeaways From The Facebook-Cambridge Analytica Data Scandal (Forbes – May 13, 2018)
AT&T and Novartis doing damage control in light of Michael Cohen deals (PR Daily – May 14, 2018)
Infographic: What belongs in your branding style guide (Ragan – May 14, 2018)
Connecting the Academy and the Profession | 2018 IPR Bridge Conference Full Recap Video (Institute for Public Relations – May 14, 2018) [VIDEO]
As PR Evolves So Must PR Tools (Meltwater Blog – May 13, 2018)
When Personalization Backfires (Public Relations Society of America – May 14, 2018)
Infographic: Essential parts of your LinkedIn presence (PR Daily – May 14, 2018)
Communications at Its Best Serves as the Conscience of the Company (Ishmael’s Corner – The Hoffman Agency – May 14, 2018)
Digital Brand-Building Tactics For An Ever-Changing World (Forbes – May 14, 2018)
Is PR Managing Social? (Business 2 Community – May 12, 2018)

Summary Section:

Key Takeaways From The Facebook-Cambridge Analytica Data Scandal
By Forbes Agency Council
Forbes – May 13, 2018
With 87 million people affected by the Facebook-Cambridge Analytica data scandal, online privacy is becoming even more of a question.

AT&T and Novartis doing damage control in light of Michael Cohen deals
By Ted Kitterman
PR Daily – May 14, 2018
After paying historic sums to Donald Trump’s personal lawyer in exchange for administration access, the companies now seek to downplay the alliance. Here are some key takeaways.

Infographic: What belongs in your branding style guide
By Ted Kitterman
Ragan – May 14, 2018
Which key components establish and differentiate your company? Consider these insights when spotlighting the elements that define your brand.

Connecting the Academy and the Profession | 2018 IPR Bridge Conference Full Recap Video [VIDEO]
Institute for Public Relations – May 14, 2018
This year, IPR held the inaugural IPR Bridge Public Relations and Communication Conference, a two-day conference geared toward both public relations and corporate communications practitioners and academics.

As PR Evolves So Must PR Tools
By Michelle Garrett
Meltwater Blog – May 13, 2018
The role of the PR person is ever-evolving. Gone are the days when a public relations practitioner focused solely on one area. That’s why our PR tools must evolve with us.

When Personalization Backfires
By Michael Smart
Public Relations Society of America – May 14, 2018
A while ago, an earnest, hardworking young PR pro asked me repeatedly during a phone consultation “what not to do.”

Infographic: Essential parts of your LinkedIn presence
By Matthew Royse
PR Daily – May 14, 2018
The social network is an important opportunity for many communicators. Get the most from the platform by completing your profile, getting recommendations and more.

Communications at Its Best Serves as the Conscience of the Company
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – May 14, 2018
The communications function can be a difference-maker in an organization during a crisis, helping the leadership communicate to the outside world. Yet this can only happen if communications speaks the truth.

Digital Brand-Building Tactics For An Ever-Changing World
By Michelle Mattar
Forbes – May 14, 2018
As the digital landscape becomes more saturated with business, customers have become more discerning in their relationships with digital applications of brand and service.

Is PR Managing Social?
By David Libby
Business 2 Community – May 12, 2018
If you look at most job reqs for social media pros, they ask for a lot more than PR tactics. So then why are PR pros managing social, or are they?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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