Daily PR Brief – Mon 05/20/19


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Check out some of today’s best

PR/Comms industry news clips:

public relations reporting

What’s Better, PR Agency Or Client Side Work? (Crenshaw Communications – May 20, 2019)

What Game of Thrones Teaches Us about the Value of Public Diplomacy (PR Expanded – May 20, 2019)

Agency Value And Costing: How To Establish Budget Control For Clients (Forbes – May 20, 2019)

How PR professionals need to prepare for the Human Revolution (The Drum – May 20, 2019)

PR Thrives Amid Tech’s Wide Net for Innovation (O’Dwyer’s – May 20, 2019)

Increasing PR Coverage: Your Brand Isn’t Boring, Your Stories Are (Meltwater Blog – May 19, 2019)

What SMBs Can Learn from Boeing’s 737 Max Crashes (Business News Daily – May 17, 2019)

Media training: 11 phrases that can improve your media interviews (Media First (UK) – May 20, 2019)

What Makes a CEO a Great Leader? (Everything PR – May 20, 2019)

Busting the myths of working from home (well, maybe) (Wildfire PR – May 17, 2019)

Is Your Agency in the Business of Client Disservice? (INK – May 17, 2019)

Summary Section:

What’s Better, PR Agency Or Client Side Work?
By Dorothy Crenshaw
Crenshaw Communications – May 20, 2019
A move from agency PR to corporate involves trade-offs. Here’s how people in our circle describe the pros and and cons of crossing to the other side.

What Game of Thrones Teaches Us about the Value of Public Diplomacy
By Priya Lothe Doshi
PR Expanded – May 20, 2019
As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raises many burning questions (no pun intended) for us all to ponder.

Agency Value And Costing: How To Establish Budget Control For Clients
By Eric Vardon, President & Co-Founder of Arcane
Forbes – May 20, 2019
No matter how you spin it, time is our currency. So, how can new agencies best plan and establish budget control for clients? Let’s review five common pricing models.

How PR professionals need to prepare for the Human Revolution
By Sarah Tadier, Client Services Director at Stir PR
The Drum – May 20, 2019
All brands should sit up and take notice of if they want to survive in a world where consumers have never had more choice, and one that couldn’t be more relevant for PR as we try and forge emotional connections between the brands we work with and the audiences they’re targeting so they choose them over their competitors.

PR Thrives Amid Tech’s Wide Net for Innovation
By Jon Gingerich
O’Dwyer’s – May 20, 2019
We asked several of the top PR firms representing the tech marketplace to weigh in on some of the advances and unlikely alliances they’ve experienced in today’s tech spaces, and what future changes we might expect in a world where tech seems to be everywhere.

Increasing PR Coverage: Your Brand Isn’t Boring, Your Stories Are
By Hannah Williams
Meltwater Blog – May 19, 2019
Landing PR coverage can be tricky, even for some of the biggest brands.

What SMBs Can Learn from Boeing’s 737 Max Crashes
By Andrew Martins, Writer
Business News Daily – May 17, 2019
Boeing’s PR mistakes showed businesses what not to do when disasters happen. Here’s what you need to do to effectively manage and recover from a crisis.

Media training: 11 phrases that can improve your media interviews
By Adam Fisher
Media First (UK) – May 20, 2019
There are some words and phrases that can make interviews more impactful, signpost to the audience that they need to pay attention and help steer spokespeople away from dangerous ground.

What Makes a CEO a Great Leader?
By Jim Crickell
Everything PR – May 20, 2019
While some of the qualities of being a great leader come naturally to some CEOs, this isn’t always the case.

Busting the myths of working from home (well, maybe) 
By Louise Palmer
Wildfire PR – May 17, 2019
Here are a few assumptions that people typically make about home working and my personal experience of what it’s really like.

Is Your Agency in the Business of Client Disservice?
By Starr Million Baker
INK – May 17, 2019
We hear it over and over again from our potential clients that their previous agencies have the misguided belief that client service means saying yes.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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