Daily PR Brief – Mon 05/24/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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PR lessons for dealing with media you probably never learned in communications schools (Agility PR – May 24, 2021)

How To Craft Relevant Communications In The Age Of Metrics (Forbes – May 24, 2021)

Using Clubhouse In PR Campaigns (O’Dwyer’s – May 24, 2021)

PR in a panic: How to reason with an audience overcome with fear (PR Daily – May 24, 2021)

The Corporate Communications Guide to Wikipedia (Spin Sucks – May 24, 2021)

Presentation do’s and don’ts for PR and marketing professionals (Agility PR – May 21, 2021)

Internships Are the ‘Deal Cards’ to Full-time PR Job (Culpwrit – May 22, 2021)

Ethics – The importance of context when communicating internationally (Influence (UK) – May 24, 2021)

Shining A Light On ESG Reporting (Landis Communications – May 24, 2021)

Women In PR Launches Programme To Tackle Burnout (PRovoke – May 24, 2021)

Summary Section:

PR lessons for dealing with media you probably never learned in communications schools
By Arthur Solomon
Agility PR – May 24, 2021
Below are several media contact strategies, some which go against traditional thinking, which I have always used and urged people who reported to me to follow.

How To Craft Relevant Communications In The Age Of Metrics
By Marya Roddis, VP of Technical Writing at the Shared Assessments Program
Forbes – May 24, 2021
Good communication is silo-busting. You can build strong messaging by learning from others about what matters for your company’s stakeholders and combine that information with what you do best — getting the word out.

Using Clubhouse In PR Campaigns
By Ronn Torossian, CEO of 5WPR
O’Dwyer’s – May 24, 2021
Similar to when Twitter or Facebook first launched, companies are now wondering whether they should utilize the voice-powered social media network in their public relations and marketing campaigns.

PR in a panic: How to reason with an audience overcome with fear
By Joe McLeod
PR Daily – May 24, 2021
As communicators look to engage an anxious public around crises like the gasoline shortage in the Eastern U.S., an ability to empathize is paramount.

The Corporate Communications Guide to Wikipedia
By Josh Greene
Spin Sucks – May 24, 2021
Many communicators would love to control their company’s (or their client’s) Wikipedia page, but it’s against the rules. Here’s what you need to know.

Presentation do’s and don’ts for PR and marketing professionals
By Dan Martin
Agility PR – May 21, 2021
We will share some presentation do’s and don’ts for PR and marketing professionals. Applying these tips can be a game-changer in how you communicate with audiences.

Internships Are the ‘Deal Cards’ to Full-time PR Job
Culpwrit – May 22, 2021
Internships are like pulling the Pass Go card in Monopoly. In the board game, your chance of winning increases with each deal card you pull. Internships are the “deal cards” for landing a job in public relations.

Ethics – The importance of context when communicating internationally
By Crispin Thorold
Influence (UK) – May 24, 2021
One of the most visited sights at United Nations Headquarters is a striking Norman Rockwell mosaic, which depicts the humanity, internationalism, and ethical foundations of the organisation. The piece is both a celebration of the diversity of humankind and a call for us all to abide by the ‘Golden Rule’ which runs across the mosaic. Do unto others as you would have them do unto you.

Shining A Light On ESG Reporting
By Susan McNair, Currie Communications
Landis Communications – May 24, 2021
When it comes to ESG reports, most large-listed companies keep outsiders in the dark. We’re shining a light on ESG reporting in this week’s blog.

Women In PR Launches Programme To Tackle Burnout
By Maja Pawinska Sims
PRovoke – May 24, 2021
The move comes after new research showing the disproportionate impact of the pandemic on the mental health of women in the industry.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.