Daily PR Brief – Mon 05/08/17


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Hello! Here are some of today’s best PR clips:media monitoring

3 takeaways from a wedding speech gone awry (PR Daily – May 8, 2017)
Infographic: 4 crisis management keys (Ragan – May 8, 2017) [Infographic]
The Struggle Is Real: CEOs Agree Diversity Drives PR Innovation (The Holmes Report – May 8, 2017)
5 Tips for Students Seeking PR Positions (PR News – May 7, 2017)
PR Boutiques International expands membership with the addition of agencies in Boston and Bangalore (Bulldog Reporter – May 8, 2017)
Consumer PR vs B2B PR – what’s the difference? (Influence Magazine – Chartered Institute of Public Relations – May 8, 2017)
5 Steps to Brand Reputation Management (Meltwater Blog – May 6, 2017)
The Halo Effect in Marketing: From Brand Reputation to Sales (Spin Sucks – May 8, 2017)
As sensitivities rise, the diversity officer’s role expands (Campaign Live – May 8, 2017)
Getting hired and getting ahead in PR (A Day Without OJ – May 8, 2017)
Our Take on the Latest PR Crises (Behind the Lines – May 8, 2017)

Summary Section:

3 takeaways from a wedding speech gone awry
By Robby Brumberg
PR Daily – May 8, 2017
When a public address goes awry, learn from it. That way you’ll be prepared to nail that next speaking opportunity.

Infographic: 4 crisis management keys [Infographic]
By Robby Brumberg
Ragan – May 8, 2017
Nearly 60 percent of businesses have been hit by a crisis, yet only 54 percent have a plan in place to guide a response.

The Struggle Is Real: CEOs Agree Diversity Drives PR Innovation
By Jade Eckardt
The Holmes Report – May 8, 2017
CEOs from a number of firms discuss how to improve PR industry diversity, as part of new CCNY research that focuses on how agency leadership is tackling the challenge.

5 Tips for Students Seeking PR Positions
By Baylee Akins
PR News – May 7, 2017
We are living in changing times, but change can present immense opportunities. As we know, trust in media is at an all-time low. In addition, power continues to shift away from media to media consumers and brands. Below are five strategies she believes can foster success in changing times.

PR Boutiques International expands membership with the addition of agencies in Boston and Bangalore
Bulldog Reporter – May 8, 2017
PR Boutiques International (PRBI), a worldwide collaborative network of boutique public relations firms, has added two new members to its group: DPA Communications, based in Boston, Massachusetts and Nucleus Public Relations, headquartered in Bangalore, India. This brings the organization’s membership to 37 agencies, representing 13 countries.

Consumer PR vs B2B PR – what’s the difference?
By Jill Coomber
Influence Magazine – Chartered Institute of Public Relations – May 8, 2017
Having world-class practitioners of both disciplines in here we often get into conversations on the similarities – and differences. It’s great to learn and know when it’s an advantage to involve each other.

5 Steps to Brand Reputation Management
By Angely Grecia
Meltwater Blog – May 6, 2017
Online content adds a dimension to your brand – and ultimately your reputation – because the same brand can be perceived differently by online and offline audiences. The best way to manage brand reputation is to tell a cohesive story – to a receptive audience. While controlling the message in an age of social media is no longer an option, you can still steer the dialogue. Here’s how.

The Halo Effect in Marketing: From Brand Reputation to Sales
By Laura Petrolino – Chief Client Officer, Arment Dietrich
Spin Sucks – May 8, 2017
The halo effect in marketing influences all aspects of your business growth and success. Learn how it influences your consumers.

As sensitivities rise, the diversity officer’s role expands
By I-Hsien Sherwood
Campaign Live – May 8, 2017
In the wake of viral ad fails from brands like Pepsi and Shea Moisture, ad agencies are becoming more wary of coming across as culturally insensitive—even racist or sexist—due to errant or careless missteps, even well-intentioned ones. And as part of that goal, they’ve been leveraging their inclusivity heavy hitters—chief diversity officers.

Getting hired and getting ahead in PR
By Ross Wigham, NHS head of comms and marketing
A Day Without OJ – May 8, 2017
Getting Hired and Getting Ahead was set up by Stephen Waddington and brought together a number of practitioners to talk about their experiences and offer advice to some Newcastle University students. So, here’s a very brief synopsis of some of the tips I offered to the current crop of Newcastle students on getting hired and getting ahead.

Our Take on the Latest PR Crises
By Ronn Torossian – CEO of 5WPR
Behind the Lines – May 8, 2017
Throughout the past month, the executives at 5W have repeatedly been approached by the media for our opinions on the major missteps made by a variety of widely recognized brands.  Here’s a quick debriefing on the latest big brand scandals, and our take on each.


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